Economic Times3 hours agoBusiness1 min readIndia
Amazon Expands Quick-Commerce Service Amazon Now to Tier-2 and Tier-3 Indian Markets
Amazon plans to use More Retail's existing stores to fulfil orders for its quick-commerce service instead of building a dense dark store network.
Quick Look
- Amazon is expanding its quick-commerce service, Amazon Now, into India's tier-2 and tier-3 markets using an asset-light model.
- Instead of building dark stores, Amazon will convert More Retail stores into omnichannel fulfilment points.
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Why It Matters
Rapid delivery is gaining traction in India’s tier-2 and tier-3 markets.
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As rapid delivery gains traction in India’s tier-2 and tier-3 markets, Amazon is betting on an asset-light model to expand its quick-commerce service Amazon Now into smaller cities across the country.
Amazon Now will use More Retail’s existing stores to fulfil orders instead of investing in building a dense dark store network. Amazon Now will convert More Retail stores in smaller cities into omnichannel fulfilment points that serve both walk-in
Open Questions
- When will Amazon Now officially launch in these smaller cities?
- Which specific tier-2 and tier-3 cities will be targeted first?
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This article was originally published by Economic Times.
