AMD CEO Lisa Su visits Korea on the 7th... Focus on expanding cooperation between Samsung, Naver, and government

Attended Yongsan ‘Gamer Day’ on the 7th and held a media Q&A

Expanding cooperation with Samsung, Naver, and the government... Pay attention to whether there will be additional meetings

(Seoul = Yonhap News) Reporter Shin Seon-mi = Lisa Su, Chairman and CEO of AMD, which is considered a rival to Nvidia in the global artificial intelligence (AI) semiconductor market, is visiting Korea again after 7 months.

During his first visit to Korea last March, he met with executives from Samsung Electronics and Naver in succession, and since then has expanded AI computing cooperation with the Korean government. As such, attention is being paid to whether additional cooperation measures will be discussed with domestic companies and government officials during this visit.

◇ Competition between NVIDIA and AI semiconductors… AMD expands its open ecosystem

AMD announced on the 5th that it will hold a 'Gamer Day' event at Dragon City in Yongsan-gu at 2pm on the 7th.

AMD CEO Lisa Su and Executive Vice President Jack Huynh will attend this event.

On the same day, starting at 3:30 p.m., CEO Lisa Su's media doorstep Q&A will also be held.

AMD is a global semiconductor company that encompasses central processing units (CPUs) and graphics processing units (GPUs).

The company, along with NVIDIA, is considered a major company in the global artificial intelligence (AI) semiconductor market.

AMD is promoting the expansion of the AI ​​computing ecosystem based on the open source software platform 'ROCm' and open standards, and is participating as a founding member of 'UALink', an open ultra-fast artificial intelligence (AI) semiconductor connection standard, along with Google, Apple, and Microsoft (MS).

CEO Lisa Su joined AMD in 2012 and became CEO in 2014. He is evaluated as a manager who put the company on the growth track amid competition in semiconductor technology. It is known that he is a relative of NVIDIA CEO Jensen Huang.

Some in the industry predict that CEO Lisa Su will meet with domestic AI semiconductor companies and government officials to discuss business cooperation plans during her visit to Korea.

◇ Expanding cooperation with Samsung, Naver, and the government… Targeting Korea’s AI infrastructure core market

AMD has previously expanded its contacts with the Korean government and domestic companies. This is interpreted as a strategy for AMD to expand business opportunities through solidarity with domestic companies in the AI ​​semiconductor market currently centered on NVIDIA.

During her first visit to Korea last March, AMD CEO Lisa Su met Samsung Electronics [005930] Chairman Lee Jae-yong at Seungjiwon and had a separate meeting with Samsung Electronics CEO Jeon Young-hyun.

We also met with Naver CEO Choi Soo-yeon and decided to cooperate to expand the AI ​​ecosystem.

Separately, last July, we met with Deputy Prime Minister and Minister of Science and ICT Bae Kyeong-hoon in San Francisco, USA, and decided to pursue the construction and verification of a heterogeneous AI computing infrastructure linking AMD's CPU and GPU with domestically produced AI semiconductors (NPUs).

This is to implement an integrated computing environment that combines and utilizes computing resources according to the characteristics of each AI service and to create an open AI computing ecosystem in which domestic companies participate.

In addition, the Ministry of Science and ICT and AMD decided to establish an 'AI Excellence Research Center' in Korea as a base for cooperation.

The background to AMD's efforts in Korea lies in the unique characteristics of the Korean market, which is a key supplier and consumer of AI infrastructure.

Samsung Electronics and SK Hynix [006600] are major suppliers of high-bandwidth memory (HBM), while domestic platform, communications, and manufacturing companies are expanding investments in AI data centers and services.