Beach ordering app was born inspired by a beach day in Rio and already earns R$60,000 per month

On an ordinary day at the beach in Rio de Janeiro, businessman Carlos Eduardo Ernanny just wanted a cold beer. What he gained, however, was inspiration to create a business that now earns R$60,000 per month: an application that connects bathers and waiters, speeding up service at kiosks and stalls by the sea.

Curiosity became a project. He covered almost 40 kilometers of Rio beaches making orders and timing the waiting time. The result caught attention: on average, customers took 13 minutes to be served.

"In 13 minutes, someone passes by selling something and you end up buying from whoever is passing by. The stallholder loses the sale", he explains.

With the help of friends, he raised R$300,000 and developed a simple and efficient platform: waiters record orders directly on their cell phones, without paper and without errors.

The system also shows the menu in real time, controls stock and notifies you when a product is running out.

The application is already present on all beaches in Rio, in Búzios, on the north and south coasts of São Paulo and also in Ceará.

For entrepreneurs like Jane Alves de Oliveira and Ana Paula Correa, who have been running beach huts for 18 years, technology has become an indispensable ally.