After calling for 'more Alckmin', Lula's campaign plans more vice-presidential appearances in regional interviews

Brazilian president and re-election candidate for the Workers' Party (PT), Luiz Inácio Lula da Silva, holds the national flag alongside vice-president Geraldo Alckmin, as he arrives to vote in the general elections in São Bernardo do Campo, Brazil, on October 4, 2026 — Photo: REUTERS/Amanda Perobelli

President Luiz Inácio Lula da Silva's (PT) campaign plans to involve vice Geraldo Alckmin (PSB) in more regional interviews and is studying the possibility of Alckmin also participating in joint interviews with Lula across the country.

While Lula has been more involved in reorganizing the campaign for the second round, without many public agendas so far, Alckmin resumed his campaign agenda this Wednesday (7) in Ceilândia, in the Federal District.

This Thursday (8), the vice-president was on a walk in Paraisópolis, in São Paulo, and participated in a live broadcast with religious people at night, called "Plenary People of God with Democracy".

Alckmin promises to continue with an intense agenda in the coming days, face to face with voters, according to assistants. On Monday (12), the vice-president must go to Aparecida to participate in the solemn mass in honor of Our Lady of Aparecida.

More video selfies

With an eye on new digital strategies, the campaign for the president's re-election has also been concerned with showing unity between Lula and Alckmin in videos published in selfie format on social media.

Alckmin, who adopted the nickname "chayote popsicle", has become more involved in social media since recruiting young elected officials and left-wing influencers to create a digital task force on the profiles of Lula and the vice president to try to increase the PT member's performance on social media for the second round of the 2026 Elections.

Following the change in digital strategy, which was intensified since Wednesday (7), the campaign detected an increase in the reach of Lula and Alckmin's profiles on social media. With this, the coordination decided to increase the number of video selfie publications.

The assessment among Lula campaign coordinators is that the PT member's new digital communication strategy has worked beyond expectations.

The first video published by Lula in the new format had around 25.5 million views until the last update of this report. The publication is the one that had the greatest reach on the PT member’s profile. On Alckmin's page, video selfies also always have more views than publications in a traditional format.