New Apple CEO John Ternus plans to reorganize the company and lay off employees
Quick Look
Apple's new CEO, John Ternus, is planning a reorganization of the company, including overhauling its product schedule and cutting mid-level management staff, to speed products to market and increase experimentation in the face of competition from AI.
AI-generated summary
Why It Matters
John Ternus recently appointed as CEO of Apple, succeeding Tim Cook in a leadership transition aimed at revitalizing innovation and competitiveness.
John Ternus, Apple's new CEO, is planning a reorganization of the company, including a revision of the product schedule and layoffs.
Ternus wants Apple to introduce new products throughout the year and bring products to market faster and be more willing to experiment.
The company is taking measures to reduce costs, search for new sources of income and optimize existing projects, including through the use of artificial intelligence.
MOSCOW, September 29 - RIA Novosti. New Apple CEO John Ternus is planning a reorganization of the company, including a revision of the product release schedule, as well as layoffs, Bloomberg reported, citing sources.
"Among the early ideas being considered are abandoning the traditional spring and fall product release schedule, as well as cutting some middle management positions to reduce the number of layers separating engineers and senior management," the agency wrote.
Ternus wants the company to introduce new products throughout the year, Bloomberg points out. However, according to employees quoted by the agency, changing long-established development practices at Apple will be difficult and may take years.
In addition, the head of the company believes that Apple must bring products to market faster and become more willing to experiment in order to remain competitive in the era of artificial intelligence.
According to Bloomberg's sources, the company is currently taking measures to reduce costs. Apple's new CEO is also looking for new sources of revenue and ways to generate more profit from existing products, the agency adds.
Over the past two weeks, Apple's hardware engineering division has begun laying off a number of engineering program managers, people told Bloomberg. These employees were given just a few weeks to find other positions within the company, and those who did not find new jobs would be laid off at the end of the year. Such cuts used to be rare for Apple, but have become more common in recent months.
The company at the same time made a series of minor layoffs in several divisions and began to scale back or cancel early-stage projects, Bloomberg reports. Ternus also explored how artificial intelligence could speed up product development and do the work for some employees.
What to Watch
AI outlook — possibilities, not facts
Apple will accelerate new product releases over the next year
Likely · Within months
Apple engineering cuts will continue in the coming months
Very likely · Within months
Open Questions
- How many employees are planned to be cut?
- What specific projects will be canceled or reduced?
- How will Apple employees react to changes in corporate culture?






