
Anticipated launch event in Los Angeles follows a series of product releases this week
AI-generated summary
Apple has been releasing various hardware updates throughout the week, including the iPad mini and iMac models.
It's finally time for Apple to get touchy with its MacBook screens. After years of anticipation, the company is expected to actually unveil a MacBook Pro with a touchscreen today. This would mark the third day of news releases in a row for Apple, and the umpteenth product launch this fall. This week alone, we've already seen the iPad mini with OLED screen, 14-inch MacBook Pro and the iMac with M6 chips — two things we expected to see at the "Pro and Tell" event today. I suspect we'll still get to check them out at the Los Angeles launch, but the star of the show is quite likely to be the purported MacBook Ultra.
I'm not convinced that will be the product's real name, given we thought the iPhone Duo was going to be called the iPhone Ultra right until the morning of the device's launch in September. Regardless, given there is probably going to be just one product to unveil this afternoon, the presentation should not take too long. In fact, another new MacBook launch this year comes to mind: the MacBook Neo reveal barely lasted 15 minutes.
AI outlook — possibilities, not facts
Apple will hold a product launch event in Los Angeles today.
Very likely · Within hours

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