
AI-generated summary
Apple entered the foldable smartphone market after competitors had already launched similar devices, facing anticipation for its first foldable product.
Apple unveiled the iPhone Duo, its first-ever foldable smartphone, at its annual product launch event on Wednesday in Cupertino, California, following months of mounting anticipation.
Presented by CEO John Ternus, the sleek, passport-style device stole the spotlight at the Apple Park event. Ternus, who took over from Tim Cook on September 1, said the handset would “redefine the experience of using a foldable phone”.
“[The] iPhone Duo … is Apple’s attempt to frame foldability as a complete premium experience, rather than an experimental hardware feature,” said Francisco Jeronimo, vice-president for worldwide client devices at IDC.
“Apple showed up years after everyone else … [but it] set the price and the standard every rival will now be measured against.”
Here is what you need to know about Apple’s landmark product launch, and the caveats facing buyers in mainland China.
AI outlook — possibilities, not facts
Competitors will measure their foldable devices against the iPhone Duo's price and standard
Likely · Within months

Apple launched its first foldable screen smartphone iPhone Duo on Wednesday, starting at $1,999 and going on sale on October 23. New CEO John Turners said at the press conference that this product will redefine the folding screen mobile phone experience. Although the foldable screen market share is small, Apple is exploring high-end pricing and innovation continuation through this product, and at the same time raising the prices of many older iPhone models.

China's Internet has sparked a craze in gender-swapping creations, with creators using the AI video generation model Seedance 2.5 to create gender-swapped short films to challenge traditional gender stereotypes. Douyin-related hashtags have more than 60,000 participants and billions of views. The creators, Ms. Tian and Ms. Jia, said that such creations allow them to reflect on women's experience of objectification, and also highlight the limitations of AI technology in understanding gender expression and the inconsistency between platform censorship. Scholars pointed out that although this move provided space for reflection, it still stayed within the gender binary framework and failed to touch the deeper social structure.

Apple released the iPhone 18 Pro series on September 9, US time, with a new burgundy red option. BLACKPINK member Rosé immediately posted a selfie holding the new phone on the social platform. At the same time, she revealed that she had cooperated with Apple to preview the new song "New Trick". She also announced that the song MV will be shot entirely with iPhone 18 Pro and will be released on September 17.

During a six-week public comment period on an FCC proposal to ban import and marketing of previously authorized foreign-made drones and military-grade components, a broad coalition of stakeholders including law enforcement, farmers, utilities, and commercial operators urged the government to alter, narrow, or delay the rule, citing significant operational consequences, with drone trainer Greg Reverdiau noting the consensus as 'damning' for the FCC.

Apple will launch 6 new products at the 2026 autumn conference, including the iPhone 18 Pro series, the first foldable iPhone Duo, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5. The iPhone 18 Pro series will be available for pre-order at 8pm on Saturday, September 12th, and will be available on September 18th, avoiding the 25th anniversary of the September 11th incident. Apple Watch and AirPods will be available for pre-order on September 11th and will be released on September 18th. iPhone Duo has been postponed to October 16th for pre-order and October 23rd.

Apple will announce the iPhone Duo folding phone, iPhone 18 Pro and Pro Max in Burgundy red color, AirPods 5 with 50% noise reduction improvement, Apple Watch Series 12 and Ultra 4 heart rate sensing and battery life upgrades, and announce the Taiwan price at the 2026 autumn conference.