Ayuso and Almeida launch the "most decisive" campaign with Álvarez de Toledo: "It is a point of no return for constitutional Spain. Either we win or it's over"

There are few places that represent as much the institutionality that the Popular Party already has, and that Alberto Núñez Feijóo seeks to export to Moncloa, as the Cibeles Palace. Under the imposing glass dome of the Madrid City Hall, tinted blue, another blue dome, that of the capital's PP, with Isabel Díaz Ayuso and José Luis Martínez-Almeida at the helm, launched this Thursday together with Cayetana Álvarez de Toledo and Pedro Rollán an electoral campaign that is assumed to be decisive in Genoa. "The campaign of our lives", as the general secretary of the Madrid popular party, Alfonso Serrano, defined it.

A two-week race in which the main objective for the PP, with the polls in hand, is not to make mistakes. "Until the referee whistles, don't trust yourself," Almeida harangued his team. "The referee is Sánchez and every last vote at the last table of the last electoral college in Spain must be counted."

That transcendental air sets the tone of the popular leaders in these 15 crucial days: "It is a point of no return for constitutional Spain. Either we win or it's over," cried the mayor of Madrid, who called for massive participation to "repeal sanchismo without revenge."

A strategy that was also promoted by Cayetana Álvarez de Toledo as number two on the Madrid ballot, just behind Alberto Núñez Feijóo: "It is the most decisive campaign of democracy. These elections have a pre-political dimension. We are going to set the moral bar for politics, what we want as a society." And he pointed out Feijóo as the right person to take the reins of Spain in its "most critical hour."

Rollán also called for each militant to do "everything in their power" and "spare no efforts": "We must keep in mind that these are the most important elections in these 50 years of democracy. There is nothing lost, but there is nothing gained. There is no room for relaxation or any rest."

But Feijóo, Ayuso said, has carried out an "outstanding pre-campaign" that the PP must maintain in the final stretch. "She is going to the rallies with proposals. A true recipe for Spain. We must turn everything around. We must not be afraid to do things judiciously. We must eliminate all traces of Sanchismo," said the Madrid president, who was received at the event with protests from teachers, who have been on strike for a month. The protesters even entered the premises and were expelled by PP security before they tried to interrupt Ayuso's intervention. "The time has come for change and to do it without fear. The fear is that nothing will change."

Álvarez de Toledo, who blamed Sánchez "for any aggression suffered by the PP during the campaign", called for a massive vote to send socialism "to refoundation or extinction", and assured that "no one will pardon Sánchez": "The wall is the only public work that this legislature has inaugurated."

The PP lands in the campaign with the latest judicial news that affects ministries such as Equality, or the cause that investigates the financing of the PSOE, as a great boost. "They have lived through years of their false moral superiority. They told us what we had to do while they did the opposite. But the lies are over," said Almeida.

This, the vindication of the history of the PP, is situated as one of the discursive pillars of the formation led by Alberto Núñez Feijóo. "The PP has a deep-rooted tendency towards self-criticism. In that we are very Spanish, in self-flagellation, but it is time to exhibit our legacy," said Álvarez de Toledo. Especially, the popular high command of the Community of Madrid agrees, after the PSOE is not going to include its former presidents - Felipe González and José Luis Rodríguez Zapatero - in its campaign events.

"Our former presidents are going to come to our rallies. They can't even show them. We are not equal. We are proud of our history. We are better than them and we are going to show it," Almeida advanced about the participation of José María Aznar and Mariano Rajoy in the PP's electoral caravan, as opposed to the socialist strategy.