Awareness of Upopoi: 27% “I want to go” 45% – Cabinet Office survey
Quick Look
- A public opinion survey on the Ainu released by the Cabinet Office found that only 27.5% of people were aware of the symbolic space for ethnic coexistence (Upopoi).
- On the other hand, 96.4% of people knew about the existence of the Ainu people, the highest ever.
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Why It Matters
Upopoi is a national Ainu cultural facility that opened in July 2020. The number of annual visitors continues to fall below the target of 1 million.
On the 6th, the Cabinet Office announced the results (preliminary figures) of the "Public Opinion Survey on the Ainu." Only 27.5% of respondents answered that they were ``familiar'' with the country's Ainu cultural facility, ``Ethnic Coexistence Symbolic Space (Upopoi)'' (located in Shiraoi Town, Hokkaido). 72.2% said they did not know.
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4.5% of respondents said they knew about it and had been there before. On the other hand, 44.9% of those who said they did not know about it said they would like to go if they had the chance. In a separate question, more than 50% of respondents said they wanted to experience the Ainu people and culture, and the person in charge said, ``We will strive to attract more visitors by enhancing exhibits and disseminating information.''
Upopoy opened in July 2020. The number of annual visitors was only about 290,000 in 2015, compared to the target of 1 million.
In the survey, 96.4% of people answered that they were aware of the existence of the Ainu people, the highest ever. Only 4.6% of respondents answered that they had come into contact with information suspected of discrimination or prejudice on SNS.
Open Questions
- Details of future concrete measures to attract customers
- Impact on remains return litigation






