China News Service, Beijing, October 29 (Reporter Liu Wenwen) The 27th Chinese Food Festival opened in Nanhai, Foshan, Guangdong on the 29th. This food festival focuses on new business formats, new scenes, and new models, and uses a new structure of "1+1+7+25" of "convention+exhibition+competition+set" to cultivate regional catering brands and release consumption vitality.
Wang Min, Secretary of the Party Committee and President of the China Chamber of Commerce, said in his opening speech that the China Hotel Association has extensive influence in branding activities, standard setting, industrial resource integration, talent training, etc.; the China Food Festival has been held continuously for 27 years and has become a business card for expanding service consumption in the field of commercial circulation.
Chen Xinhua, President of the China Hotel Association, emphasized in his speech that the 27th China Food Festival takes the "three new" consumption of new formats, new scenes, and new models as the engine, focuses on cultivating regional catering brands, strengthens the food industry, and drives the masses to share wealth.
The "2026 China Catering Industry Annual Report" was released at the opening ceremony. The report confirms that catering consumption is changing from "eating full and eating well" to "eating for quality, eating for culture, and eating for health". Regional catering brand cultivation projects and the construction of specialty snack industry clusters are becoming an important starting point to promote the characteristic and high-quality development of the catering industry.
A series of launching ceremonies and signing activities were held at the event site. The China Hotel Association and the catering industry associations of Nanhai District, Shunde District of Foshan City, Jinan City, Wenzhou City, Ganzhou City, Xinyang City and other places jointly launched the local specialty cuisine and specialty snack industry cluster landmark food brand cultivation project; in order to implement the deployment of the national "Optimizing Consumption Environment Month" activities in 2026, the association and participating representatives jointly launched the "Safe Consumption" initiative.
This food festival will last until November 1, with an opening ceremony and food industry development conference, 7 parallel meetings and 25 special activities. The 25 special activities include the hotel industry cultural and creative competition, 4 industry docking promotion meetings, 3 people-benefiting and consumption-promoting activities, and 2 intangible cultural heritage landmark food promotion meetings. These activities are concrete actions to improve the quality and expansion of service consumption, and are also important measures to inherit Chinese food culture and promote the characteristic and high-quality development of the catering industry.
It is reported that this food festival is one of the key consumption promotion activities of the Ministry of Commerce in 2026 "Chinese Food Culture Season", and has been included in the "Foodie Season" annual activity project to improve food quality and expand demand by the Ministry of Industry and Information Technology and the State Administration for Market Regulation.
