
Bluesky's CEO Toni Schneider and COO Rose Wang will discuss the potential for social media to start over, focusing on open protocols, at TechCrunch Disrupt 2026, amidst a transitional moment for the industry.
AI-generated summary
Bluesky aims to redefine social media through open protocols as the industry undergoes a transitional phase.
The next era of social media might not be defined by a platform — it could be written by a protocol. That’s the bet Bluesky is making, and at TechCrunch Disrupt 2026, two of its leaders steering that bet will make their case in person.
Toni Schneider became Bluesky’s permanent CEO after leading the company on an interim basis since March. He’s joined by COO Rose Wang, who has been with the company since 2021, for a Disrupt Stage session on whether social media can start over and where Bluesky fits into that potential reboot.
For founders building consumer products, the stakes couldn’t be higher. If social media is entering a new era, it creates opportunities for entirely new products, business models, and communities to emerge. This discussion — among many others, as well as a wealth of networking opportunities and front-row access to the Startup Battlefield competition — can be seen only in San Francisco from October 13-15 at Moscone West.
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AI outlook — possibilities, not facts
Bluesky will face significant challenges in gaining substantial market share from incumbent platforms.
Likely · Within months

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