China News Service, Beijing, October 23 (Zhong Yu) "Whether it is myopia, presbyopia, or glaucoma, using this eye ointment will make it better." At the end of last year, as soon as Su Xin (pseudonym), who was working outside, came home, her mother couldn't wait to take out the newly purchased eye ointment for her to try, and relayed the words of the marketer.
Su Xin told reporters that her mother, now in her 50s, was exposed to a series of products such as Pumei Dolohas eye ointment due to her presbyopia. Since the end of 2025, my mother has spent tens of thousands of yuan.
This is not an isolated case. Consumers in Fujian, Shaanxi, Heilongjiang and other places reported to China News Network's "People's Livelihood Investigation Bureau" that many products such as Dongfang Yaolin, Pumei Dolohas, and Dawei Tianxia claim to have an improvement and cure effect on various eye diseases, and can even improve vision, restore farsightedness reserves, and achieve myopic glasses removal. As of press time, reporters have contacted Dongfang Yaolin Pharmaceutical Co., Ltd., Pumei Duolhuo (China) Co., Ltd., Shaanxi Jinjuehai Trading Co., Ltd. and other companies multiple times regarding the above propaganda, but have received no effective response.
"It is different from ordinary eye drops. It can not only restore myopia reserve, prevent myopia and farsightedness, but also improve cataracts, glaucoma, and weeping in the wind." Zhang Yun (pseudonym), a marketing staff member of Pumei Duohuo, told reporters that the Puma Life Herbs Moisturizing Eye Essence, which he represents, "can be used by the whole family." A supervisor in the team with a myopia of 550 degrees successfully removed his glasses after using it for more than a year.
Beginning in late March 2026, the reporter joined as a consumer the marketing agent group of many eye products such as Puma Dolohas, Oriental Medicine Linshi Dynamics, and Dawei Tianxia. "Strabismus has improved after one month of use" "I can see clearly now even with eye ointment without cataract surgery"... Similar "successful" cases are not uncommon in the group.
The reporter's investigation found that these products generally feature "Chinese herbal formulas" and "inherited ancient methods". They claim that by applying around the eyes, cold smoking and other methods, they can achieve various effects such as relieving ciliary muscle tension and promoting blood circulation in the eyes, thereby improving vision and achieving the effect of removing glasses for myopia.
Dong Wen (pseudonym), deputy chief physician of a top-level traditional Chinese medicine hospital, told the People's Livelihood Investigation Bureau that symptoms such as pain, dizziness, spicyness, tears, swelling, and itching during use are mostly caused by skin and eye surface irritation and allergic reactions. Continued use will damage the health of the skin and eye surface, and even harm vision in severe cases. She also emphasized that the main methods of use of these products are to apply on the skin around the eyes or fumigate the eyes, and the active ingredients cannot penetrate the internal organs and eye system.
The reporter checked the outer packaging of the products and found that these products are generally "Zhuangzihao" or "xiaozhao" and are not medicines. Dong Wen explained that "Zhuangwang Beizi" is the registration number for domestic non-special purpose cosmetics. This type of product is used for basic skin care purposes such as skin cleansing and moisturizing. Regarding the "Xiaozihao" products, she said that according to national standards, "Weixiaozihao" belongs to the approval number of sanitary and disinfectant products and cannot be used on special parts such as eyes and eye mucosa.
Song Hongxin, chief physician of the Medical Optometry Center of Beijing Tongren Hospital Affiliated to Capital Medical University, pointed out that some consumers reported that after using the product, they felt that they could see things clearly in the short term. This may be a psychological suggestion or stimulation of the eye surface to cause tear secretion, and it does not truly cure eye diseases. Many interviewed experts of traditional Chinese and Western medicine told reporters that based on the current level of medical development, myopia is irreversible and related products are exaggerated.
Xia Ying, a lawyer at Beijing Zhongwen Law Firm, said that even if there are individual real cases, it cannot overturn the legal prohibition that non-medical products cannot claim medical efficacy. The core of identifying false propaganda is "whether it is misleading." Regardless of whether the promotion channel is a public domain platform or a private domain space such as WeChat groups and Moments, it is all subject to advertising laws.
The reporter called Southern Medical University regarding whether Dongfang Yaolin Pharmaceutical Co., Ltd. invested in Southern Medical University. The school's publicity department responded that the school was decoupling from it and would not participate in the business management of the company, and the products it was selling had nothing to do with the school.
Wang Lan (pseudonym) told reporters that she had posted videos related to "reversible myopia" on multiple social media platforms, but some of the videos were judged to be "exaggerated propaganda." The reporter observed that from March 2026 to the present, multiple WeChat group chats that Wang Lan invited reporters to join have also been deactivated due to "user complaints about spreading fraudulent information." In order to avoid censorship, marketers use code words such as "米" (money) and "白 Mou Zha" (cataract) in the group.
Dong Yiren, executive deputy director of the Social Commerce Research Center of Nanjing University, said that the core reason why this type of model has been able to stay on the edge of supervision for a long time is the natural concealment of the private domain scene and the anti-regulation underlying logic of the model design, which makes it difficult for supervision to discover, obtain evidence, and crack down.
Xia Ying reminded that to identify such "magic products", it is necessary to comprehensively integrate five dimensions: product name, promotional content, sales model, sales channels, and professional opinions. When it comes to eye health and disease treatment, you must respect science, consult a doctor, and listen to the advice of professional doctors.
