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Back裕日車中國投資虧損擴大 日系品牌在華陷困境
裕日車中國投資虧損擴大 日系品牌在華陷困境
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自由时报1 hour agoBusiness2 min readChinaView translation

裕日車中國投資虧損擴大 日系品牌在華陷困境

Quick Look

中國車市價格戰導致豐田上半年銷量年減17.1%、日產下降15%,裕日車旗下廣州風神汽車上半年淨損達18.39億元,裕日車需認列7.85億元投資虧損,中國轉投資總虧損超過8億元,直接導致裕日車上半年稅後淨損擴大至7.8億元。

AI-generated summary

Why It Matters

裕日車過去高度依賴中國轉投資收益,廣州風神曾是重要利潤來源,但近年中國車市價格戰加劇,日系品牌銷量下滑。

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AI合成示意圖

〔記者高嘉和/台北報導〕中國車市「內捲」價格戰正吞噬日系品牌生存空間。2026年上半年,豐田(Toyota)在中國銷量年減17.1%至69.47萬輛,而日產(Nissan)銷量更衰退15%至23.7萬輛。受到銷量重挫拖累,過去作為裕日車「西進」金雞母的廣州風神汽車,今年上半年虧損年增近10倍,不僅令市場震驚,更凸顯日系品牌在中國面臨的嚴峻挑戰壓力。

裕日車過去高度仰賴中國轉投資收益,認列廣州風神等子公司的獲利,一度貢獻裕日車高達8成淨利;裕日車西進最風光時期大約落在2019年,當時光是上半年,認列廣州風神汽車的獲利就逾30億元、全年貢獻更超過68億元。

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但短短7年後豬羊變色。根據今年上半年合併財報,廣州風神本期淨損高達18.39億元,裕日車依持股比例(42.69%)必須認列高達7.85億元的投資虧損,較去年同期認列虧損的8198萬元,惡化速度驚人。

若加計風神襄陽汽車等其他中國轉投資的2334萬元虧損,裕日車上半年在中國認列的投資虧損超過8億元,直接導致今年上半年整體稅後淨損達7.8億元,較去年同期3.19億元虧損進一步擴大。

根據中媒報導,東風日產正試圖將戰略轉向「中國智造」,計畫今年第4季起開始進軍海外市場,將過剩產能轉化為外銷出口基地,但仍有待市場真實的考驗。

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What to Watch

AI outlook — possibilities, not facts

  • 裕日車將在未來數季持續承受中國投資虧損壓力

    Likely · Within months

  • 東風日產將嘗試將過剩產能轉為海外出口

    Possible · Within months

Open Questions

  • 裕日車是否會調整中國投資策略?
  • 東風日產轉向海外市場的計畫能否成功?
  • 中國車市價格戰何時會緩和?

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This article was originally published by 自由时报.

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