Things are going badly for Porsche in both China and North America, which is reflected in a decline in sales. However, the company from Stuttgart-Zuffenhausen can make gains with a sports car model.
The ailing sports car manufacturer Porsche is reporting another decline in sales due to the difficult situation in the important markets in China and North America. In the first nine months, the company sold 178,532 vehicles worldwide, as the VW subsidiary announced. That was a decrease of 16 percent.
The car manufacturer is critical of discount campaigns. "In a market environment that continues to be challenging, the company consistently pursues value-oriented sales management and relies on a good balance between supply and demand."
One of the reasons for the reluctance to buy in the Middle Kingdom is that money is no longer so easy for wealthy Chinese because of the real estate crisis in the country. Porsche recorded a decline of 33 percent to 21,493 vehicles in the first nine months. The focus is on the long-term development of the brand instead of short-term volume goals.
In North America the decline was 13 percent. The company delivered 56,088 cars here. This is mainly due to the discontinuation of the combustion engine variants of the Boxster and Cayman, which will only be available with electric drives in the future. In Europe, deliveries fell by 11 percent to 44,949 sports and off-road vehicles and in Germany by 7 percent to 20,954 cars. The decline in the overseas and growth markets was almost a fifth less.
Cayenne is still at the top
The Cayenne continued to be at the top of the model series sold worldwide: sales fell by two percent to 59,586 vehicles. The fully electric version has been on the market since the summer. 7,002 of his vehicles have already come onto the market.
The 911 sports car grew by twelve percent to 42,217 cars. 51,025 vehicles from the Macan series were delivered - a decrease of 21 percent compared to the same period last year. Of these, 23,029 units are the electric variant. The Macan with a combustion engine was delivered 27,996 times. The model has not been off the assembly line since summer 2026.
The new Porsche boss Michael Leiters is currently radically restructuring the VW subsidiary. The plan, called "Sportwagenschmiede '35", relies on more exclusivity, new models and higher profits - but also on tough cuts in costs, organization and workforce.
The sports car manufacturer has grown significantly in recent years - and now, in view of the falling sales figures, wants to become less dependent on high volumes. In the future, the break-even point should be less than 200,000 vehicles sold. Most recently, many parts of the group were designed to produce 350,000 cars, said Leiters recently. A total of around 9,000 jobs will be lost in Porsche's hometown. There are also reduction programs at the Leipzig plant and at subsidiaries.
