
Lee Je-seok Advertising Research Institute announced that a private public service advertisement was carried out as a guerrilla campaign in the Gimpo and Paju areas and Yongsan Park to the effect that there was no discussion on safety of military personnel and measures to prevent recurrence after a North Korean landmine explosion in the Demilitarized Zone due to excessive political strife.
AI-generated summary
After an accident occurred in the Demilitarized Zone in which a North Korean landmine exploded and injured a military service member, the conflict between the two factions over responsibility for the accident is intensifying in the political world.
(Seoul = Yonhap News) Reporter Bo-Ram Yoon = A private public service advertisement has appeared denouncing the lack of discussion on safety of military personnel and measures to prevent recurrence due to excessive political strife following the explosion of a North Korean landmine in the Demilitarized Zone (DMZ).
The Lee Je-seok Advertising Research Institute, run by public advertising expert Lee Je-seok, announced on the 12th that it carried out a guerrilla campaign in the military border area around Gimpo and Paju and the Yongsan Park area adjacent to the Ministry of National Defense on the 10th and 11th with the purpose of criticizing the political world's follow-up response after landmine damage.
The advertisement depicts a search soldier in military uniform standing precariously on his other leg with a serious wound on one leg.
It is said that it was planned together with former professional soldiers who sympathize with the need for a clear command system.
Mr. Lee explained, "It started from a critical awareness of the reality that even though our soldiers were seriously injured due to external military threats, political battles and conflicts between factions over responsibility for the accident are intensifying domestically." He explained, "'One leg' was used in two ways: the actual body of a soldier injured by a landmine explosion and the security reality of the Republic of Korea, which cannot move forward in a balanced manner due to political confrontation."
Some point out that the image of the military soldier in the advertisement may have overly lightened the damage caused by landmines, which can cause serious injuries, contrary to the intended purpose.
Mr. Lee said, “The billboard in question is a sample for testing, and we plan to modify it to raise awareness of the risk of landmine damage in the future.”
AI outlook — possibilities, not facts
Lee Je-seok Advertising Research Institute plans to adapt the advertisement for the purpose of raising awareness of the dangers of landmine damage in the future.
Likely · Within weeks
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