Seoul City holds ‘Design Seoul Walk’, an urban and public design exhibition at Dongdaemun Design Plaza

The city of Seoul announced on the 2nd that it will hold the urban and public design exhibition ‘Design Seoul Walk’ from the 5th to the 25th of this month at Section A of the Dongdaemun Design Plaza (DDP) trail.

This exhibition is a 'walking exhibition' that examines everyday design while walking along a 150m section of the trail, and was created using achromatic colors to help people focus on the meaning of design.

We introduce various design cases that embody the five principles of Seoul's design: empathy, inclusion, contribution, recovery, and sustainability. It is designed so that you can easily look at various public designs.

The early part of the exhibition displays major policy brands such as 'Han River Park for Reading Books', 'Companionship with the Weak', and 'Deoldaldal 9988', showing the role of design in easily conveying complex policy information.

In addition, it explains how design improves citizens' convenience through the 'subway map', which has been revised for the first time in 40 years to meet the needs of citizens, and the integrated transportation brand 'GO SEOUL'.

Next, 'Runner Station', 'Standard Safety Design', 'Pedestrian Business Facilities', and 'Subway Entrance Canopy' are introduced as examples of how design and policy have changed citizens' daily lives.

You can also see 'Seoul Light' and public art projects that add artistic value to various parts of the city, and 'Fun Bench', 'Fun Lighting', and 'Pictogram Photo Zone' that provide fun to citizens by breaking away from the design direction of existing public facilities that focused on efficiency and function.

The final section of the exhibition showcases Seoul's unique design assets. These include ‘Seoul Color’, which is being designated anew every year starting in 2024, and public design that has won domestic and international design awards.

Choi In-gyu, director of design policy at the Seoul Metropolitan Government, said, “This exhibition will be an opportunity to examine how design has changed the lives of citizens and the city.”

He added, “Like the slogan ‘Design that changes Seoul’s daily life, citizens’ lives become more enjoyable,’ we hope that this exhibition will be an opportunity for citizens to discover the value of design in their daily lives and feel joy.”