MOSCOW, August 20 - RIA Novosti. The Russian Export Center (REC, VEB.RF group) and the port of Tianjin will create a mechanism for finding Chinese buyers of “Made in Russia” goods, REC reports.
“The Russian Export Center and Tianjin Port Group have agreed to jointly search for Chinese buyers for Russian goods and expand their supply to the Chinese market. The parties plan to create a working group that will deal with specific export projects, logistics and promotion of Russian companies in China. For a Russian exporter, the issue of delivery to China begins with understanding who will buy the goods after its arrival, through which channel it will get to the market and how to find the next buyer. This is what REC and Tianjin Port Group intend to focus on joint work," the press release clarifies.
The REC delegation led by General Director Veronika Nikishina visited Tianjin Port Group as part of the “Made in Russia” festival-fair, which was held in Tianjin from August 15 to 19. The meeting was also attended by First Deputy Chairman of the State Duma Committee on CIS Affairs, Eurasian Integration and Relations with Compatriots Kazbek Taisaev.
One of the main topics of the negotiations was increasing the supply of Russian products to China. Separately, the parties discussed the reverse loading of existing transport routes. To do this, it is necessary to expand the flow of Russian goods to China and create a stable demand for them from Chinese businesses.
“For an exporter, it is not enough to know how to send goods to China. It is much more important to understand who he will sell it to. Therefore, we want to combine logistics, finding a buyer and promoting “Made in Russia” products on the local market into one chain. Then Russian business will have a clear path to the transaction,” Nikishina commented on the initiative.
The Chinese side expressed interest in increasing purchases of Russian products and readiness to help their companies find suppliers from Russia. The focus will be on distributors, retail chains, wholesale companies and large buyers.
For Russian companies, Tianjin can become one of the key points of entry into the Northern China market. The port, located in close proximity to Beijing, is a major trade and logistics center in the region. Its infrastructure also includes a center for trade with Russia, the capabilities of which the parties agreed to use more actively.
Separately, the meeting participants discussed the development of transport links. Among the promising areas, new routes, the potential of the Northern Sea Route and strengthening interaction between the Tianjin port and Russian ports were considered.
The next step will be the creation of the Tianjin - REC working group. She will deal with the specific requests of Chinese buyers, the selection of Russian suppliers, the organization of supplies and the promotion of Russian products. The result of this work should be not only new routes and volumes of cargo transportation, but also concluded deals.
“Ultimately, it all comes down to a simple thing. There must be a Chinese buyer behind a product “Made in Russia” in China. We will help businesses find it and create a sustainable export route,” Nikishina concluded.
The “Made in Russia” festival-fair was held in China for the eighth time and for the first time in Tianjin. More than 60 companies from 30 regions of the Russian Federation took part in it. Since 2024, at such events, REC has organized more than 2 thousand business negotiations between Russian exporters and local buyers. The total sales volume of products under the national brand “Made in Russia” exceeded 17 billion rubles.
