China News Service, Hangzhou, November 13 (Pan Qinwen) The Cosmetic Safety Public Welfare Lecture Hall's ASEAN Regulations Overseas was held in Hangzhou, Zhejiang, focusing on the implementation of ASEAN cosmetics compliance, helping Zhejiang cosmetics companies systematically grasp the regulatory requirements of the ASEAN market, and opening up a practical path from regulatory awareness to compliance implementation.
According to statistics, from January to September this year, Zhejiang Province's cosmetics export volume was 13.124 billion yuan, a year-on-year increase of 19.5%, exceeding the import volume (12.026 billion yuan) in the same period for the first time. This reflects the vitality of Zhejiang cosmetics companies to participate in international market competition, and also puts forward higher requirements for product quality, innovation capabilities, and compliance levels.
"ASEAN and China are geographically close and culturally connected, and can be described as a 'golden market.'" Jin Ningning, deputy secretary-general of the Zhejiang Health Products and Cosmetics Industry Association (hereinafter referred to as the "Zhejiang Jianhua Association"), said frankly that in the process of developing the ASEAN market, many domestic companies are still trapped in the dilemma of working alone: for example, they are not familiar with local regulations and standards, it is difficult to access local channel resources, competition among companies is fragmented, and the cost of overseas trial and error is raised.
In order to help products go overseas, under the guidance of the Zhejiang Provincial Food and Drug Administration, the Zhejiang Jianhua Association established a special regulatory service team to transform the complex access rules of ASEAN countries into practical guidelines that can be implemented by enterprises. This lecture hall will carry out thematic training around the cosmetics access mechanism of major ASEAN countries, the intellectual property risk control practices of cosmetics going overseas, etc., to answer questions for enterprises.
Jin Ningning said that based on the association’s preliminary research results, taking Indonesia as an example, its market threshold is shifting overseas competition from pure product and traffic competition to comprehensive competition in supply chain, compliance and local organizational capabilities. For domestic enterprises, a more feasible path is to: complete classification and formula review when establishing a project, clarify license and import responsibilities before cooperation, coordinate relevant registration and certification arrangements before listing, connect experts, malls and offline channels during growth, and continue to manage labels, content and after-sales with local teams.
It is understood that starting from September this year, a health and beauty industry delegation led by the Zhejiang Jianhua Association and jointly organized by several provincial and municipal industry associations went overseas to carry out overseas promotion actions using a three-in-one model of exhibitions, special forums, and corporate visits, promoting docking negotiations between Chinese and foreign companies in joint research and development, supply chain, brand localization, etc.; in the next step, the association will build a comprehensive service system of regulatory consultation, online display, and business docking, integrating domestic high-quality production capacity and technological innovation results, and helping companies participate in regional market competition in a collective model. (over)
