Choose Coop: millions united for fairer and more sustainable cooperativism

Unlike traditional companies, cooperatives are organizations in which members actively participate in business decisions and results. In this model, everyone has a voice, a vote and the opportunity to contribute to the construction of collective solutions that benefit not only the members, but also the entire surrounding community.

Present in all sectors of the economy, cooperativism is part of Brazilians' daily lives. Cooperatives operate in areas such as health, credit, agriculture, transport, consumption, education, infrastructure, work, food production and services, connecting people and promoting development in urban and rural regions.

"Choosing coop" means supporting an economic model committed to generating work and income, strengthening local economies and sustainable development. By purchasing products and services from cooperatives, consumers directly contribute to businesses that prioritize people, the environment and positive social impact.

Currently, more than 18 million Brazilians participate in the cooperative system. They are teachers, doctors, drivers, farmers, waste pickers, entrepreneurs and consumers who share the purpose of building a more prosperous and fair society. Brazilian cooperativism brings together around 4,880 cooperatives, responsible for generating more than 493 thousand jobs and contributing more than R$17 billion in taxes to public coffers. The numbers demonstrate the economic and social relevance of a sector that continues to expand throughout the country.

An example is a cooperative formed by artisans. By coming together to produce and sell their products, they expand their production capacity, conquer new markets and increase their income. The growth of activity generates new job opportunities, strengthens local commerce, moves the economy and increases investments in socio-environmental actions.

As a result, the entire community benefits through job creation, improved quality of life and strengthening sustainable development.

The commitment to sustainability is part of the essence of cooperativism. Aligned with the United Nations (UN) Sustainable Development Goals (SDGs), cooperatives work to promote responsible economic growth, social inclusion and environmental preservation.

By prioritizing people and communities, the sector contributes to the construction of an economic model that is more balanced, resilient and prepared for the challenges of the future.

To facilitate the identification of cooperative products and services, the OCB System uses the SomosCoop stamp. Present on packaging, campaigns and institutional communications, the seal indicates that that product or service was developed by a cooperative committed to sustainable development, social responsibility and valuing people.