Carbuzz is evaluated as shaking up the market structure by quickly narrowing the gap between luxury brands of Hyundai Motor Company, Kia Motors, and Genesis

A report from ‘Carbuzz’, a leading American automobile media outlet… Pay attention to group-level manufacturing competitiveness

(Seoul = Yonhap News) Reporter Jang Ha-na = Carbuzz, a leading U.S. automobile media outlet, gave a favorable review of Hyundai Motor Company, Kia Motors, and Genesis, saying they are shaking up the existing structure of the automobile market by quickly narrowing the marketability gap with traditional luxury brands including Germany.

According to Hyundai Motor Group on the 16th, Carbuzz analyzed J.D. Power automobile product satisfaction survey data over the past five years and reported that Hyundai Motor Company, Kia Motors, and Genesis are rapidly narrowing the gap in satisfaction with existing luxury brands.

Car Buzz is one of America's major automotive media outlets with over 6 million monthly readers and approximately 7.5 million social media (SNS) followers.

Carbuzz introduced its experience of test driving the Hyundai Palisade Hybrid and said, "It is difficult to find any differences between the Palisade's smooth ride and quietness compared to the numerous luxury sports utility vehicles (SUVs) priced over $100,000 that we have tested so far."

In particular, he emphasized that the Hyundai Palisade and Kia Telluride can be wise options for consumers who want a model that has the design, presence, and comfort of a luxury brand, but also has reasonable fuel consumption efficiency and price.

According to J.D. Power data analysis, Genesis has recorded 869 to 886 points over the past five years, and Hyundai Motor Company and Kia Motors have also maintained scores around 850 points, narrowing the gap with major premium brands.

Carbuzz commented, “Genesis is no longer a chaser, but a brand firmly established at the top of the luxury market.”

We also paid attention to manufacturing competitiveness at the group level.

Carbirds analyzed that Hyundai Motor Group is expanding its investment in artificial intelligence (AI)-based robotics and next-generation production automation technology and is pursuing a strategy to increase manufacturing efficiency and production flexibility with Boston Dynamics, and that related investments can be the basis for lowering production costs in the long term and providing a higher level of marketability at a reasonable price.

The fact that Hyundai Motor Group has its own steel production capabilities was also cited as a competitive edge that can contribute to responding to fluctuations in raw material prices and stably managing manufacturing costs.

Carbuzz said in another report that, unlike some global automakers that have been pursuing electric vehicle-centered strategies and are struggling with slowing demand for electric vehicles, Hyundai Motor Group is flexibly responding to changing market demand based on a diverse product portfolio encompassing hybrids, electric vehicles, and internal combustion engine vehicles.