Say goodbye to passive push! Facebook launches "Conversational" algorithm to customize content preferences in 3 steps

Facebook has launched a new AI feature "Your Algorithm" that allows users to directly tell the system what content they want to see using text. (Reuters)

[Reporter Qiu Qiaozhen/Reporting from Taipei] Are you always blocked by uninteresting posts or short videos on Facebook? In the past, users mainly indirectly affected the recommendation results of the algorithm through options such as "interested" or "not interested", as well as interactive behaviors such as likes, comments, and watching videos. Nowadays, there are more direct ways to adjust. Meta has launched a new AI function "Your Algorithm", which allows users to directly tell the system through text what content they want to see more or less of. The recommendation system will also make adjustments in real time to make dynamic messages (Feeds) and Reels short videos more in line with personal interests.

Meta said that the "Your Algorithm" function launched by Facebook this time mainly allows users to take more active control in the direction of content recommendations. Through this tool, users can add and manage topics of interest on their own, and directly interact with the algorithm responsible for sorting news and Reels content. They no longer have to rely entirely on the system to infer preferences from past interaction records.

In fact, Meta has previously tested a similar "Your Algorithm" function (global batch push) on Instagram, allowing users to view the topics of interest summarized by the system based on viewing and interaction behaviors, and adjust the recommended content they wish to increase or decrease.

In order to facilitate operation, Meta has also simultaneously updated the "three-dot menu" (⋯) on each Facebook post, making it easier for users to find the "Your Algorithm" function and manage personal content preferences. In addition, the original "Interested" and "Not interested" feedback mechanism will also be strengthened. The system may further ask for reasons for liking or disliking, allowing users to directly express their needs in text. The following are 3 steps to help users customize Facebook posts and Reels recommended content:

Step 1: Open the post three-dot menu

In the Facebook News Feed or Reels post, click the "⋯" menu to find the "Your Algorithm" function.

Step 2: Add and manage interest topics

After entering "Your Algorithm", you can add or adjust topics of interest and set personalized content preferences.

Step 3: Use text to further express preferences

When you see content that you like or are not interested in, you can click "Interested" or "Not Interested". If the system further asks for the reason, you can explain which content you want to see more or less, so that the recommendation system can adjust it immediately.

Meta said that the biggest feature of this new recommendation mechanism is that it can instantly reflect user preferences within the same session, eliminating the need to rely on long-term interaction records to adjust the algorithm. At present, this function has been gradually released in batches around the world, but it has not yet been officially launched in Taiwan and most regions.