Jeju Island conducts intensive marketing to attract domestic and foreign tourists in preparation for peak fall tourism season

Songdo and Jeju travel pop-up and lodging discounts… Strategy for Chinese National Day and Taiwan’s Double Ten Festival

Events such as the National Sports Festival, Tamna Cultural Festival, and World Heritage Festival were held one after another.

(Jeju = Yonhap News) Reporter Byeon Ji-cheol = Jeju Island is launching intensive marketing to attract domestic and foreign tourists in October, the peak fall tourism season.

The province announced on the 22nd that it will promote tourism marketing and discount events by market to increase domestic and foreign tourists' stay and consumption in Jeju.

In Korea, we focus on attracting tourists to the metropolitan area.

A Jeju travel pop-up event will be held in Songdo, Incheon on the 17th and 18th of next month to introduce fall Jeju travel content.

The Jeju Travel Festa will be held from the 16th to the 24th of next month, and the '2026 Korea Accommodation Sale Festa' will be held from the 22nd of this month to November 3rd. Jeju travel public platform ‘Tamnao’ is also holding a discount event until the 11th of next month.

Five tourism companies in the province are holding busking and workshop experiences, cruise events, wellness yoga, and pet events.

In order to disperse tourism demand concentrated on flights, we also support groups using sea routes, travelers with pets, and individual tourists visiting Jeju with their own vehicles.

Attracting overseas tourists is carried out in accordance with each country's major holidays and travel demand.

In China, from the 1st to the 7th of next month, which is the National Day holiday, China's lifestyle information platform and social networking service (SNS) will be used to promote Seogwipo's original downtown, local commercial districts, and Jeju travel content.

Taiwan is holding a joint discount event with airlines and rental cars on the 9th to 11th of next month, which is the Double Ten Day holiday.

In Japan, a new cruise tour product with the theme of divers is being developed and the first tourists will be welcomed on the 30th.

In Singapore, MICE (MICE, corporate meetings, incentive tours, conventions, exhibitions) officials from 10 large travel agencies will be invited to a field trip from the 30th of this month to the 4th of next month.

For major travel agencies in the UK, together with the London branch of the Korea Tourism Organization, a field trip will be promoted from the 5th to the 7th of next month to develop tourism products linking Korea and Japan.

In October, large-scale events that will help attract tourists are held throughout Jeju.

The 107th National Sports Festival, expected to attract about 30,000 people, will be held across Jeju from the 16th to the 22nd of next month, the 2026 World Heritage Festival will be held from the 3rd to the 18th, the 65th Tamna Cultural Festival from the 17th to the 21st, and the 32nd Seogwipo Chilsimni Festival from the 23rd to the 25th.

The 27th Island Tourism Policy (ITOP) Forum is scheduled for the 28th to 30th, and the World Island Festival is scheduled for the 28th to 29th.

Various MICE events such as the Jeju International Art Fair and the Korean Society of Biological Engineering Fall Symposium, as well as night tour programs such as the Shinsando Chaebi Light Festival and the Seogwipo Friday-Saturday-Friday-Sat Saeyeon Show, will also be held.

Hwang Gyeong-seon, director of Jeju Island's Tourism Exchange Bureau, said, "We will further strengthen our safe travel and acceptance posture so that tourists can enjoy Jeju safely and comfortably as the fall peak season approaches. Using the international events held in October as a stepping stone, we will also actively work to host the G20 summit in 2028."