Franca Lehfeldt criticizes momfluencers and outdated role models

When Franca Lehfeldt (37) attended another work appointment four weeks after the birth of her daughter, there was a hail of criticism: "The internet commented as if I had laid my child on the street in Berlin," the author and entrepreneur told the magazine "stern".

According to her own account, the journalist was annoyed by outdated role models - a non-fiction book was created in which the wife of ex-FDP leader Christian Lindner criticized, among other things, so-called momfluencers who put pressure on other women with their content on social media.

“It is difficult to escape the online presentation of motherhood as a natural, intuitive devotion. I distrust this vanilla world of linen, morning light and porridge,” says Lehfeldt. The other side, the constant complaining about motherhood, also bothered her: “Who would still want to have a child?”

“Raising children is primarily a question of division of labor”

For Lehfeldt, raising children is primarily a question of organization and division of labor. Even if she admits that she gets support from a nanny.

According to the report, before the pregnancy, Lehfeldt spoke openly with her husband Christian Lindner. She wanted to go back to work soon after the birth and insisted that the child would be looked after equally: "We both learned a lot for the first time, and that bonded us together."

Momfluencers (also: Momfluencers) are mothers who present their everyday life, their family life and their role as a mother on social media platforms such as Instagram, TikTok or YouTube. They present themselves on these platforms and show their children growing up.