Frente Amplio: the new brand of the alternative left for the 2027 elections

Frente Amplio, the brand of the new Sumar, is the name chosen by the alternative left to the PSOE to run in the 2027 general elections and definitively turn the page on Yolanda Díaz's time as leader.

The name of the new IU alliance, Movimiento Sumar, Más Madrid y Comunes was unexpectedly revealed yesterday but, in reality, it has been decided for much longer than one would imagine. It was registered on December 5, 2025 by a senior leader of Más Madrid. That is, two months before the coalition presented itself publicly at the Círculo de Bellas Artes in the capital with the motto "One step forward." This phrase, read today, was a very important clue because it was, in effect, a step for the arrival of the "front."

The term "broad front" has been widely used by the alternative left, and especially by IU and Antonio Maíllo, for many years to refer to the unity of the entire space in the same candidacy. Now, for the first time in Spain, the concept transcends an electoral brand, imitating the experiences of Latin America.

The alliance took a decisive step on December 5, 2025, when the Organization Secretary of Más Madrid, Gabriel Ortega, entered the website of the Spanish Patent and Trademark Office and registered the new name at 6:11 p.m.: "Nuevo Frente Amplio."

This name appears patented under the class of "organization of political meetings" and was officially registered with the number M4351350. Of course, after paying 127.88 euros. These steps show that the name has been chosen for a long time.

The registration file reveals some curious details. The owner of the brand is Gabriel Ortega Sanz, the Secretary of Organization of Más Madrid, and it is located at Paseo de las Acacias 52, location F, in the city of Madrid. The same location where the Madrid party has its headquarters, in the heart of the Arganzuela district.

The registration of the trademark is very important because it will allow IU, Movimiento Sumar, Más Madrid y Comunes to use that name without running the risk of any citizen patenting it and taking it away, preventing its use or charging them a good amount of money. So going to the patent office is a logical process, given that electoral coalitions can only register with the Electoral Board within the deadlines established by the Electoral Law when elections have been called. There's a lot left for that. And the name needs to be used now.

These four parties had the option of creating an instrumental party and validating it in the registration of political parties of the Ministry of the Interior to save the brand, as Yolanda Díaz did in 2023 when she justified the creation of Movimiento Sumar to be able to use Sumar as the name of her alliance. However, they did not want to go that route on this occasion. In addition, there is already a party called Frente Amplio de Madrid and that could generate some conflict.

The use of Frente Amplio as a coalition brand has a great advantage. The acronyms of all the parties are submerged under a neutral and inclusive name, without the name of any organization standing out or imposing itself on the rest. Furthermore, it evokes the electoral platforms that have been in place in Latin America for quite some time and that have accumulated important electoral successes. Like that of Pepe Mujica, in Uruguay, and that of Gabriel Boric, in Chile.

Given how many months the brand has been registered, the alliance has also been working for quite some time on the entire renewal of the coalition's image. It will present a new logo and it is very possible that there will be a color change. Sumar wore fuchsia pink.

For now, the only clue that the alliance has given in terms of image is the poster with the slogan "One step forward" with which it was presented in Madrid, Seville and Barcelona. This uses colored stripes of the four parties involved. The pink from Movimiento Sumar, the red from IU, the green from Más Madrid and the maroon from Comunes. Then the name is put on a black stripe. Will Frente Amplio not have one color but several? For that and the logo we still have to wait.