Brazilian group buys owner of Maguary and Flying Horse for R$500 million

Fying Horse Energy Drink and Maguary Suco now become part of the Jav Group portfolio — Photo: Disclosure

The operation was valued at 80 million euros, the equivalent of around R$500 million at current prices.

The sale was announced this Monday (9) by the Danish group Carlsberg, current owner of the company. According to the company, the decision to sell the Brazilian operation occurred after a broad strategic review, which included the analysis of different alternatives for the future of the business.

Carlsberg became the owner of Britvic Brasil after acquiring the international soft drinks operation of the British Britvic plc, in January 2025.

The transaction is expected to be completed by December 2026. The closing of the deal, however, still depends on the usual regulatory approvals.

Until the transaction is completed, Britvic Brasil remains under the control of Carlsberg.