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BackGS샵, 모바일 앱에 'AI 쇼핑 어시스턴트' 적용
GS샵, 모바일 앱에 'AI 쇼핑 어시스턴트' 적용
Developing
연합뉴스1 hour agoTech1 min readSouth KoreaView translation

GS샵, 모바일 앱에 'AI 쇼핑 어시스턴트' 적용

gs샵ai 쇼핑 어시스턴트모바일 앱

Quick Look

GS샵은 16일 모바일 앱에 고객의 상품 탐색과 선택을 돕는 'AI 쇼핑 어시스턴트'를 적용했다고 밝혔다. 뷰티 상품군에 우선 적용되며, 정확한 제품 이름을 몰라도 일상적인 표현으로 질문해 상품을 찾을 수 있고, 가격, 성분, 사용감 등을 비교할 수 있다.

AI-generated summary

Why It Matters

GS샵은 모바일 쇼핑 경험을 개선하기 위해 인공지능 기술을 도입하였다.

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GS샵은 16일 모바일 앱에 고객의 상품 탐색과 선택을 돕는 'AI 쇼핑 어시스턴트'를 적용했다.

AI 쇼핑 어시스턴트는 상품 검색, 상세 정보 확인, 리뷰 탐색, 상품 비교를 지원하는 서비스로 뷰티 상품군에 우선 적용된다.

정확한 제품 이름을 몰라도 일상적인 표현으로 질문해 원하는 상품을 찾을 수 있다. 가격, 주요 성분, 사용감 등 구매에 필요한 정보를 제품과 항목별로 비교할 수도 있다.

GS리테일 관계자는 "뷰티를 시작으로 고객이 상품을 쉽게 이해하고 자신에게 맞는 상품을 확신 있게 선택할 수 있도록 AI 적용 범위를 단계적으로 확대할 계획"이라고 밝혔다.

What to Watch

AI outlook — possibilities, not facts

  • GS리테일은 뷰티를 시작으로 AI 적용 범위를 단계적으로 확대할 계획이다.

    Likely · Within months

Open Questions

  • AI 쇼핑 어시스턴트의 정확도와 오류율은 어느 정도인가?
  • 뷰티 상품군 이후 어떤 상품군에 확대 적용될 계획인가?
  • 이 서비스의 이용 비용은 고객에게 부과되는가?

Related Topics

gs샵
People정수연GS리테일 관계자
OrganizationsGS샵GS리테일연합뉴스
Places서울
Topicsai 쇼핑 어시스턴트모바일 앱뷰티 상품상품 탐색상품 비교
This article was originally published by 연합뉴스.

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