GS Shop applies ‘AI shopping assistant’ to mobile app
Quick Look
- GS Shop announced on the 16th that it has applied 'AI Shopping Assistant' to its mobile app to help customers explore and select products.
- It is applied first to the beauty product group, and even if you do not know the exact product name, you can find the product by asking questions in everyday expressions and compare prices, ingredients, feeling of use, etc.
AI-generated summary
Why It Matters
GS Shop introduced artificial intelligence technology to improve the mobile shopping experience.
On the 16th, GS Shop applied 'AI Shopping Assistant' to its mobile app to help customers explore and select products.
AI Shopping Assistant is a service that supports product search, detailed information confirmation, review search, and product comparison, and is applied first to beauty product groups.
Even if you don't know the exact product name, you can find the product you want by asking questions in everyday expressions. You can also compare the information necessary for purchase, such as price, main ingredients, and feeling of use, by product and item.
A GS Retail official said, "Starting with beauty, we plan to gradually expand the scope of AI application so that customers can easily understand products and confidently choose the product that suits them."
What to Watch
AI outlook — possibilities, not facts
GS Retail plans to gradually expand the scope of AI application, starting with beauty.
Likely · Within months
Open Questions
- What is the accuracy and error rate of AI shopping assistants?
- What product groups do you plan to expand to after the beauty product range?
- Is there a charge to the customer for using this service?
