The advertising company suspended its screens as authorities investigated the cyberattack
AI-generated summary
The incident involved a digital billboard displaying explicit content due to a compromised third-party advertising platform. Similar breaches occurred simultaneously in other countries.
Cairo: Egyptian authorities have confirmed that a cyberattack caused pornographic footage to appear on a large digital billboard overlooking one of Cairo's busiest roads, with similar screens in several other countries affected at the same time.
The incident reportedly occurred on Thursday, October 29, along the 26 July Corridor in Giza, in the direction of Sheikh Zayed City, sparking widespread controversy after videos showing the explicit content circulated on social media.
Egypt's Interior Ministry said its investigation found that the billboard belonged to an advertising company that had contracted an international firm to distribute advertising content electronically across its screens.
The international company's website was hacked, causing the footage to be broadcast simultaneously on the billboard in Giza and similar advertising screens in several countries, the ministry said.
The company subsequently took technical measures to suspend broadcasts on its screens while addressing the breach and working to restore normal operations. The ministry confirmed that legal measures had also been taken.
In a separate statement, Al Arabia United Advertising Company said it had detected unauthorised access to one of its advertising screens by an unidentified party.
The company said it was investigating the circumstances of the incident in coordination with the relevant authorities and had shut down the affected screen as a precaution.
Earlier, an Egyptian security source said that authorities were examining the widely circulated video to establish its authenticity, identify those responsible for operating the screen and determine whether the incident had resulted from a cyberattack or another cause.

Apple laid off roughly 200 employees across its Vision Products Group, Siri software, and sales divisions in 2026, with total confirmed cuts remaining under 500 out of 166,000 workers.

Abu Dhabi technology group G42 signed agreements with Greek organizations during an official UAE visit to Athens, exploring AI infrastructure, data centers, healthcare, and smart city services.

The Dubai Civil Aviation Authority has developed an AI-powered digital system to monitor low-altitude airspace, tracking commercial drones, food delivery units, and upcoming air taxis to ensure safety and prevent conflicts with passenger jets.

With over 800,000 daily cyberattack attempts in the UAE, security experts warn that autonomous AI agents are creating new vulnerabilities. Executives urge companies to prioritize governance, data integrity, and human oversight to mitigate these emerging risks.
PureCS and Dell Technologies have partnered to provide advanced cybersecurity services, including MDR and XDR, to UAE-based organizations via a local Security Operations Centre in Abu Dhabi to combat rising digital threats.

IFM and Inception42 have released Jais 3, a fleet of six open-source AI models designed for Arabic language understanding, speech recognition, and agentic tasks. The models support multiple dialects and are built on the K2 Horizon foundation.