According to the information compiled by the AA correspondent, the ready-made clothing and apparel industry in Türkiye contributes to many sectors with its employment creation capacity, exports, production infrastructure and foreign trade surplus.
In this context, Türkiye is the 7th supplier in the world and the 3rd supplier among European countries in the textile and clothing sector.
The sector, which is among the important items of exports with high demand in different markets, especially Europe, plans to complete this year with exports of around 17 billion dollars.
"The sector has a positive outlook towards the end of the year in exports"
Hayati Akbaba, Chairman of the Board of Directors of Ankara Clothing Manufacturers Association (AGSD), told the AA correspondent that the sector has a positive outlook towards the end of the year and that production varies in women's, men's and children's clothing.
Pointing out that the sector makes the highest exports to European Union (EU) countries, Akbaba stated that there was a decline in the Russian market due to the war and that there was a horizontal trend in the Turkish republics.
Stating that the European market is very important for Turkey, Akbaba said, "We are developing our work on the European market. We have work on the USA. The Middle East is actually one of the places where we sell the most products, and I think that exports to this market will accelerate with the commercial steps taken recently." he said.
Expressing that Türkiye is lucky in value-added and branded products, Akbaba stated that Ankara sells more value-added products than other provinces.
Akbaba pointed out that the capital's women's clothing brands have more potential to expand into the world market and said, "When it comes to women's clothing brands in Türkiye, 5 out of 10 national brands are from Ankara. We have very nice brands originating from Ankara." he said.
Stating that Ankara's only disadvantage is the lack of direct flights, Akbaba explained that Istanbul has an advantage over the capital in this regard.
"Loose and loose clothing stands out"
Akbaba also gave information about the new season's fashion in ready-made clothing and said, "Tones of brown stand out as the most popular colors at the moment. Shades of blue and green are at the forefront in the new period, and we will see these colors more in the coming period. In addition, looser and looser clothing, high waist and wide trouser legs stand out." he said.
Stating that artificial intelligence has recently shown itself in the ready-made clothing and apparel industry, as in every field, Akbaba said that they foresee the use of artificial intelligence in the sector to increase in the coming years.
Akbaba stated that artificial intelligence has caused a change in the industry, especially regarding the use of mannequins, and said:
"With artificial intelligence in the industry, you no longer need to use mannequins. If they are not very special and evening dresses, you can show and exhibit the product with artificial intelligence. Artificial intelligence is present in every field of the industry, including sales, production and storage."
