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BackHong Kong Enterprises Reinvent Brands Through New Experiences and AI
Hong Kong Enterprises Reinvent Brands Through New Experiences and AI
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SCMP Economy3 hours agoBusiness1 min readChina

Hong Kong Enterprises Reinvent Brands Through New Experiences and AI

In the second of a two-part series, Ambrose Li and Wynna Wong profile three established enterprises rejuvenating their brands by creating new experiences, rebuilding systems, and adopting AI.

hong kongeconomic transformationbrand reinvention

Quick Look

Three established Hong Kong enterprises are rejuvenating their brands by creating new experiences, rebuilding unglamorous systems, and adopting AI, exemplified by a historic restaurant extending hours during the World Cup to attract younger customers through nightlife expertise and brand-building efforts.

AI-generated summary

Why It Matters

This is the second part of a two-part series on Hong Kong’s economic transformation, focusing on how established enterprises are adapting to changing markets.

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Change does not follow a single formula and may involve creating new experiences, rebuilding unglamorous systems and adopting AI

7 -MIN READ7 -MIN

Published: 9:00am, 27 Sep 2026

In the second of a two-part series on Hong Kong’s economic transformation, Ambrose Li and Wynna Wong profile three established enterprises that have rejuvenated their brands and reinvented their businesses. Read part one here.

Late into the night, Hong Kong football fans in their twenties, thirties and forties sat in Lin Heung Lau restaurant on Wellington Street watching World Cup matches over dim sum rather than pints at a sports bar.

The historic restaurant, traditionally associated with elderly morning-tea regulars, extended its operating hours during the World Cup in the summer, drawing on the expertise of chairman Rocky Wong Hei-yan, a nightlife industry veteran behind once-bustling Lan Kwai Fong venues such as Club No 9, Club Beijing and Magnum.

“On that occasion, we were not calculating money only,” he said. “We were looking at brand-building and opening another channel through which we could find customers.”

What to Watch

AI outlook — possibilities, not facts

  • Lin Heung Lau will continue to attract younger customers beyond the World Cup through its extended hours and brand-building efforts.

    Likely · Within months

Open Questions

  • Which three enterprises are profiled in the article?
  • What specific AI technologies are being adopted by these businesses?
  • How are the unglamorous systems being rebuilt?
  • What metrics are used to measure the success of brand reinvention?

Related Topics

hong kong
PeopleAmbrose LiWynna WongRocky Wong Hei-yan
OrganizationsLin Heung LauClub No 9Club BeijingMagnum
PlacesHong KongWellington StreetLin Heung LauLan Kwai Fong
Topicseconomic transformationbrand reinventionai adoptionnightlife industryworld cuplin heung lau
This article was originally published by SCMP Economy.

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