Yonhap News6/14/2026Automotive1 min readSouth Korea

Hyundai Motor Group Sees Le Mans Debut as Genesis Quality Showcase

Genesis Hyundai Motor Group 24 Hours of Le Mans

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Hyundai Motor Group's luxury brand Genesis debuted at the 24 Hours of Le Mans, with CEO Jose Munoz stating the event showcases Genesis's quality and durability and guides technological development.
Hyundai plans to expand Genesis's European presence to 11 countries next year.

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Why It Matters

Genesis, Hyundai Motor Group's luxury brand, has made its debut at the 24 Hours of Le Mans, a prestigious racing event in France. This marks a significant step for the brand's global presence and technological demonstration.

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SEOUL, June 14 (Yonhap) -- The 24 Hours of Le Mans, a major racing event held in France, offers Hyundai Motor Group an opportunity to demonstrate the quality and durability of Genesis, the conglomerate's luxury brand, its chief has said.

Jose Munoz, president and chief executive officer (CEO) of Hyundai Motor Co., made the remark Friday (local time) as Genesis made its debut at the 24 Hours of Le Mans, which kicked off Saturday.

During a press conference, Munoz added the 24 Hours of Le Mans also helps the company understand the direction of its technological development.

Hyundai Motor, meanwhile, plans to speed up efforts to expand the market presence of Genesis in Europe on the back of the racing event.

Genesis plans to enter Poland, Portugal, Denmark and Austria next year, which will bring its presence in Europe to a total of 11 countries.

Hyundai Motor Group Executive Chair Euisun Chung also visited the venue and encouraged members of the Genesis Magma Racing team, according to the business group.

The 24 Hours of Le Mans is a flagship event of the FIA World Endurance Championship, in which the team covering the greatest distance over 24 hours wins.