Die Zeit2 hours agoTech1 min readGermany

IFA Berlin attracts 240,000 visitors from 155 countries

Quick Look

The IFA in Berlin was visited by around 240,000 visitors from 155 countries in five days.
More than 2,000 exhibitors presented products with a focus on artificial intelligence and robotics.
The organizers confirmed that the trade fair plays a leading role in terms of premieres and reach.

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Why It Matters

The IFA is one of the largest electronics trade fairs in the world and takes place annually in Berlin. In recent years it has tried to appeal to younger target groups through lifestyle and wellness offerings.

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The IFA electronics exhibition in Berlin was visited by around 240,000 visitors from 155 countries in five days. More than 2,000 exhibitors presented their products, as the organizers announced after the last day of the trade fair (Tuesday). It was said that artificial intelligence and robotics were seen in almost all areas. 47 press conferences and more than 5,200 journalists on site confirmed the IFA's leading role in premieres and reach.

For several years now, the exhibition has tried to increasingly appeal to younger people, for example through lifestyle offers, internet stars and wellness and beauty electronics. Household appliances such as dishwashers with cameras, pizza ovens with software updates and various robots were also presented.

Open Questions

How high was the exact increase in visitors compared to the previous year?
What specific sales or business deals were made at the trade show?

IFA Berlin attracts 240,000 visitors from 155 countries

Quick Look

The IFA in Berlin was visited by around 240,000 visitors from 155 countries in five days.
More than 2,000 exhibitors presented products with a focus on artificial intelligence and robotics.
The organizers confirmed that the trade fair plays a leading role in terms of premieres and reach.

AI-generated summary