China News Service, Chengdu, September 29 (Reporter Zhang Lang) On the 29th, the 7th IGS Global Digital Cultural and Creative Conference was held in Chengdu. With the theme of "AI Empowerment, Ecological Integration", this conference brings together hundreds of companies and industry representatives from the fields of artificial intelligence, digital content, cultural tourism consumption, overseas games, IP development and other fields, focusing on the in-depth integration of AI technology and the digital cultural and creative industry, and comprehensively exploring new paths for industrial upgrading, scene implementation and global development.
With the rapid iteration of artificial intelligence technology, the digital cultural and creative industry has ushered in a new cycle of change. This conference clearly outlines the development trend of the industry: artificial intelligence has broken away from the attributes of a single technical tool and accelerated its implementation in various real industrial scenarios, from content production, business models, consumption experience to ecological collaboration, to comprehensively reshape the form of the digital cultural and creative industry. The conference held in-depth discussions around four core industry propositions, focusing on the four key directions of AI model scene implementation, cultural resource urban IP transformation, AIGC reconstruction of content production, IP ecological globalization and offline implementation, to directly address the pain points and future trends of industry development.
This conference brings together many industry leading companies such as MiniMax, Lingshan, Changhong, Shuzhilian, Walker AI, Zigong International Dinosaur Lantern Festival, New Studio, Light Chaser Animation, Xsolla, etc. Guests from all walks of life share cutting-edge views based on their own technical practices and industry experience, and connect a complete industrial chain of digital cultural creation covering technology base, content production, IP operation, scene consumption to the global market, providing practical reference for the systematic development of the industry.
In the AI technology implementation and industrial empowerment section, many business representatives shared innovative practices in differentiated tracks. Feng Wen, head of MiniMax Architect, said that the popularization of multi-modal large models and Agent creation tools will significantly reduce content production costs. In the future, the industry will form a new model of human-machine collaboration in which "AI is responsible for about 90% of automated production, and humans focus on 10% of aesthetic and creative judgments." Relying on a complete tool link to achieve a closed loop of content creation and commercial realization. Gong Zheng, president of the New Feixiang Artificial Intelligence Research Institute, said that large models need to complete three core transitions, upgrading from a single model to an industrial collaborative system, from single generation to industrialized stable delivery, and from content production to globalized operation closed loop, to truly transform AI technology into sustainable industrial value.
At the same time, the practical results of the industrial AI segmentation track were unveiled. Song Jian, director of the Sichuan Changhong AI Transformation Office, said that focusing on home smart scenarios, he proposed to use the three cores of memory, empathy, and presence to create warm home smart bodies and reshape the home AI interaction paradigm. Fu Yan, Chairman of Shuzhilian, based on industrial scenarios, explained the evolution path of AI along the lines of "seeing, understanding, thinking, and acting", relying on a proprietary system to transform general-purpose large models into practical productivity usable in the manufacturing industry. Yin Xueyuan, founder of Walker AI, emphasized that the bottleneck of industrial AI development has shifted from model generation capabilities to management and control capabilities, and it is necessary to build a controllable, measurable, and sustainable intelligent work system to realize the implementation of industrial value in multiple scenarios.
In the special session on AI+ cultural tourism and urban IP creation, industry guests in-depth explored the implementation path of digitalization and IP of cultural resources. Wu Haiyun, founder of Weiweilai, took the operation of ancient cultural tourism blocks as an example and proposed that old cultural tourism IPs need to get rid of traffic dependence and activate traditional cultural business value through refined operations such as IP incubation, content cultivation, and AI to reduce costs and increase efficiency. Zhao Xiaoxiao, the chief planner of the Zigong International Dinosaur Lantern Festival, dismantled the night tour traffic model and proposed to use the trinity of media, IP, and technology to build a people flow engine and build traditional lanterns into a super traffic entrance for urban night tours to help build the economic and ecological construction of night tours. This also confirms Chengdu’s mature development path of “digital transformation of cultural resources – IP-based operations – implementation of consumption scenarios”.
Since its first session in 2018, the IGS Conference has continued to track the iterative trends of the digital cultural and creative industry. This conference deeply connects the entire chain of AI technology and cultural and creative industries, relying on Chengdu’s profound cultural heritage, rich cultural tourism scenes and complete digital industry foundation to provide a high-quality carrier for the large-scale implementation of AI technology.
