Latin American influencers express support for Lula on social media

"Mood: thinking about how to vote for Lula with a Colombian document."

"How can I not vote for Lula if I saw Avenida Brasil?"

"Sentimental situation: I need to find a way to vote for Lula."

The phrases appear on social media videos of progressive influencers from Latin America who, after seeing their political field being defeated at home, turned to Brazil in the hope of Luiz Inácio Lula da Silva (PT) beating Flávio Bolsonaro (PL) next Sunday (4).

Considering the political turn in the region, there is plenty of material for content. The right has won every presidential election in Latin America since the beginning of 2025, leaving only Brazil, Uruguay, Mexico and Guatemala governed by the left.

"The whole region is moving to the right now", says actor Lucas Tresca, who joined the wave of videos in support of Lula on the internet. "Brazil represents a hope of slowing down this movement a little", continues the Argentine, currently governed by the ultra-liberal Javier Milei.

The Argentine president, in power since 2023, is one of Flávio's most vocal supporters in the region. At the end of July, he opened a crisis with Brazil by attacking Brazilian authorities, including Lula, during the launch of the candidacy of the PT's opponent, in São Paulo. The controversy led to Brazil's unprecedented downgrading of relations with Argentina in early August.

"That's when you realize that Argentina is in the hands of a guy who has no sense," says Tresca about the episode. "You can't break relations with your main economic partner — which, moreover, is the neighboring country, which is right next to you."

Law student Andre Arcos says he was motivated by Lula's phrase in his speech at the UN General Assembly in New York. "Brazil doesn't fit in anyone's backyard," said the PT member from the United Nations platform last week — a clear reference to the new United States policy of resuming American influence in Latin America.

"When I opened Instagram after publishing the video, I was surprised by the number of notifications. Then I saw that there were a lot of comments, likes and shares", he says. "Not just people from Brazil, but also people from all over Latin America saying they would also like to be able, in some way, to support this campaign."

The Colombian defines the elections that led to the victory of ultra-rightist Abelardo de la Espriella, in June, as "one of the saddest" in the country. "Lula's government will continue the social struggles for LGBT+ populations", believes he, an activist for the cause. "That's the first pillar that crosses me."

In September, Colombia left the Coalition for Equal Rights, an international organization for the rights of the LGBTQIA+ population, which includes more than 40 countries. “I already have a trajectory of approximately eight or nine years in the LGBT+ social struggle, and this was one of the things that hit me the most”, says Arcos.

Brazil joined the coalition in 2023, months after Lula returned to power. The USA, which in a 2016 State Department note, during the end of Barack Obama's government, described itself as a "proud founding member" of the group, left the entity in 2025, during Donald Trump's second term.

"As many in the comments mention, Brazil is our last hope in Latin America of continuing to have a left-wing government," says the Colombian, echoing Lucas: "I felt the need to do something because I feel that the elections in Brazil are, in a way, the hope of an entire region."