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BackiPhone 18 Pro 系列預計漲價 10%～20%，台灣起售價或達 43,900 元起跳
iPhone 18 Pro 系列預計漲價 10%～20%，台灣起售價或達 43,900 元起跳
Developing
自由时报2 hours agoTech2 min readChinaView translation

iPhone 18 Pro 系列預計漲價 10%～20%，台灣起售價或達 43,900 元起跳

iphone 18 pro漲價trendforce

Quick Look

蘋果 iPhone 18 Pro 系列預計於台灣時間 9 月 10 日亮相，受記憶體零組件成本暴漲影響，預估漲幅落在 10%～20% 區間。以台灣 iPhone 17 Pro 價格為基準，18 Pro 起售價可能介於 43,900～47,900 元，18 Pro Max 則從 49,900 元起跳，最高階 2TB 版甚至逼近 87,900 元。TrendForce 指出 256GB 版記憶體採購成本較前一年暴增 400%，蘋果可能自行吸收部分成本，最終漲幅或不至於最高估計。

AI-generated summary

Why It Matters

蘋果將於台灣時間 9 月 10 日發表 iPhone 18 Pro 系列，但受記憶體等零組件成本大幅上漲影響，市場普遍預期該系列將調漲售價。TrendForce 指出 256GB 版記憶體採購成本較前一年暴增 400%，成為主要漲價壓力來源。

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iPhone 18 Pro系列究竟漲多少？成為果粉關心話題。（圖／路透社）

蘋果新一代iPhone 18 Pro系列預計於台灣時間9月10日正式亮相，但今年除了新功能值得關注，售價恐怕也會成為最大焦點。受到記憶體等零組件成本大幅上漲影響，iPhone 18 Pro系勢必會漲價，差別只在於「到底會漲多少」。

目前各方對iPhone 18 Pro系列漲幅仍有不同說法，根據市調機構TrendForce最新報告，預估漲幅可能落在10%～20%。若以台灣現行iPhone 17 Pro系列售價為基準，再依照蘋果台灣常見的「XX,900元」定價方式估算，iPhone 18 Pro起售價可能落在43,900～47,900元，iPhone 18 Pro Max則可能從49,900元起跳，最高甚至上看53,900元。

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漲10%？15%？20%？

若以較保守的漲價10%估算，iPhone 18 Pro最低售價可能由39,900元漲至43,900元，iPhone 18 Pro Max 則可能從44,900元提高至49,900元，全系列各容量約漲4,000～7,000元。

如果漲幅擴大至15%，iPhone 18 Pro起售價可能來到45,900元，iPhone 18 Pro Max則為51,900元，全系列預估漲價約6,000～11,000元。

至於若真的調漲20%，價格就會更加有感。iPhone 18 Pro將提高至47,900元起跳，iPhone 18 Pro Max則53,900元起跳，全系列漲幅約8,000～15,000元，最高階2TB甚至逼近87,900元。不過市場也普遍認為，蘋果應會自行吸收部分成本，不太可能把所有成本壓力一次全部轉嫁給消費者，因此最終漲幅未必會「這麼誇張」。

（圖／本報製表）

至於蘋果今年為何面臨如此大的漲價壓力，關鍵仍在零組件成本。TrendForce指出，iPhone 18 Pro系列面臨相當嚴峻的成本挑戰，以256GB機型為例，記憶體採購成本較前一年暴增400%。即使蘋果持續要求供應鏈壓低其他零組件價格，仍難以完全抵銷整體物料清單（BOM）成本增加帶來的壓力。

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What to Watch

AI outlook — possibilities, not facts

  • iPhone 18 Pro 系列台灣起售價將落在 43,900～47,900 元區間

    Likely · Within weeks

  • 蘋果將自行吸收部分記憶體成本上漲，最終漲幅不會達到最高 20% 預測

    Possible · Within weeks

Open Questions

  • 蘋果最終將吸收多少成本壓力？
  • 不同容量版本的實際售價是多少？
  • 漲價是否會影響台灣地區的出貨量？

Related Topics

iphone 18 pro
Organizations蘋果TrendForce
Places台灣
Topics漲價trendforce記憶體成本台灣售價256gbbom 成本
This article was originally published by 自由时报.

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