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Back蘋果新款iPhone 18 Pro系列全球售價出爐 美國最便宜 土耳其最高達兩倍
蘋果新款iPhone 18 Pro系列全球售價出爐 美國最便宜 土耳其最高達兩倍
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自由时报1 hour agoBusiness2 min readChinaView translation

蘋果新款iPhone 18 Pro系列全球售價出爐 美國最便宜 土耳其最高達兩倍

Quick Look

蘋果新款iPhone 18 Pro和18 Pro Max在全球主要市場售價均高於美國,土耳其售價最高達美國兩倍,印度高出30%至40%,阿聯僅次於美國為第二便宜市場,受當地稅收影響顯著。

AI-generated summary

Why It Matters

蘋果新款iPhone 18 Pro和18 Pro Max發佈引起全球關注,但各地售價因當地稅收政策而有顯著差異,美國維持最低價格,土耳其最高,印度次之。

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蘋果新款手機的發佈在全球範圍內引起廣泛關注,但最優惠的價格卻並未在美國以外地區出現,美國仍是全球售價最便宜的國家、阿聯排名第二;在土耳其的售價最貴、是美國的兩倍;在印度售價也將比美國高出30%至40%。

市場情報公司Counterpoint Research表示,iPhone 18 Pro 和 18 Pro Max 在所有其他主要iPhone市場的售價都將高於美國。 由於當地稅收,這兩款機型在土耳其的售價將最高,幾乎是美國售價的兩倍。

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印度是iPhone的第四大市場和第二大蘋果生產中心,基於稅收原因,售價也將比美國高出30%至40%。儘管蘋果公司不斷努力實現生產多元化,以減少對中國的依賴,但其產品價格仍居高不下。

印度製造的iPhone,大多只是在印度組裝,只有18%到20%的電子元件產自國內,其餘的都是進口的,而且要繳高額稅。目前,印度約佔蘋果全球iPhone總產量的25%,但新款折疊式螢幕手機Duo並未在印度生產。

美國一如既往地保持著最新產品全球最低價格。阿聯是價格第二低的市場,不僅iPhone的價格相對較低,其他品牌和型號的產品價格也相對較低,這得益於其5%的低增值稅稅率以及無其他稅費。

此前媒體報導指出,iPhone 18 Pro 1TB美國與台灣的價差是台幣9602元,2TB美國與台灣更相差台幣1萬2492元。

今年6月,蘋果前執行長庫克曾警告稱,由於晶片短缺,現有機型的價格將會上漲。9月9日新品發表會後,美國舊款蘋果產品的價格上漲21%, 印度的價格漲幅高達41%。

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What to Watch

AI outlook — possibilities, not facts

  • 蘋果將在未來數月調整印度和土耳其市場的定價策略以應對高稅負影響

    Possible · Within months

Open Questions

  • 各國具體稅率是多少?
  • 蘋果在印度的本地化零件比例是否會提升?
  • 土耳其高售價是否會顯著抑制當地需求?

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