42,000 people visited Mexico K-Fair over three days... Export consulting worth KRW 162.7 billion

The Ministry of Culture, Sports and Tourism announced on the 30th that export consultation worth $120.21 million (about KRW 162.7 billion) was conducted at the '2026 Mexico K-Expo' held in Mexico City, Mexico from the 24th to the 27th (local time).

At this expo, which was attended by 120 domestic companies, the largest ever, 1,561 on-site export consultations were held and 88 business agreements (MOUs) were signed. A cosmetics and medical device company signed an on-site business agreement (MOU) worth $7 million, and another venture company in the performance intellectual property (IP) field also concluded an export and investment contract worth $800,000.

Remarkable results were also achieved in the K-content cultural event held in conjunction with export consultation. A total of 42,000 people visited the 'Consumer Exhibition' held at the World Trade Center in Mexico from the 25th to the 27th, and 6,000 people also participated in the K-pop concert 'Korea Spotlight' held at the Pepsi Center on the 26th.

Minister of Culture, Sports and Tourism Choi Hwi-young said, "This expo served as an opportunity to further promote the charm of K-culture in the daily lives of Latin Americans and to expand our companies' entry into overseas markets."