Samsung Electronics showcases Galaxy AI-based connectivity experience at K-Expo in Mexico

Samsung Electronics announced on the 27th that it participated in the '2026 Mexico K-Expo' held at the World Trade Center in Mexico City for four days from the 24th and introduced major products and artificial intelligence (AI)-based connection experiences.

This expo is a Korean Wave content event hosted by the Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, and various Korean cultural content such as K-pop, games, videos, beauty, fashion, and food were introduced.

At this event, Samsung Electronics connected AI technology with various products such as smartphones, TVs, monitors, wearables, and home appliances, focusing on Galaxy AI, Vision AI Companion, and SmartThings, allowing visitors to enjoy the Korean Wave even more richly.

Samsung Electronics helped visitors overcome language barriers by experiencing Galaxy AI's real-time interpretation, photo and video shooting, and content creation through the Galaxy Z series.

The exhibition booth features a variety of experience spaces, including a K-pop bar, streamer studio, TV room, gaming zone, and wellness zone.

Visitors listened to music with the Galaxy Z series and Galaxy AI, created their own content, watched high-definition K-dramas and performances through Micro RGB and The Frame Pro TV, and played games with the 49-inch Odyssey OLED G9.

“The Mexico K-Fair was a place where Samsung Electronics’ AI and hyper-connected ecosystem met the Central and South American K-culture fandom,” said Yoon Ho-yong, managing director of Samsung Electronics Mexico. “We will expand our products and services so that more people can conveniently experience cultural content and daily life.”