The keys: invest in Europe so that European companies do even better on the stock market

European authorities want Europeans to invest in Europe. Historically, they have preferred US securities, which are more liquid and also have greater appreciation, precisely because they concentrate the global interest of investors. The Financia Europa account, launched by the Spanish Government, aims to encourage this with tax incentives. This can give a boost on the stock market to companies that have not done too well, but also to others that, in reality, have not done too badly in recent years, in which they have taken advantage of the liquidity of the market to break records (while other parts of the economy, such as salaries, have risen reluctantly).

Experts are betting on a world-class technology company, like ASML; banks like BBVA or Unicredit; a textile company like Inditex; insurers such as Allianz, Mapfre and Axa; or a food company like Danone. Also by Rheinmetall, somewhat in the doldrums after soaring due to war tensions, or LVMH, dragged down by the punishment of the French markets.

Netflix's three moves to overcome stagnation

Something is happening on Netflix. Three almost simultaneous movements that, seen from the outside, seem related: the departure of its content manager, Bela Bajaria; the purchase of the rights to the 2030 World Cup in Spain and Andorra, and the dismissal of 1,000 employees. Netflix has always opted for dynamism in its management, but these decisions seem to respond to a certain stagnation, more visible in the stock market than in its accounts. The interesting thing will be to see where it is going. Its commitment to football and live events suggests that, to continue growing, it needs to be a little more like traditional television.

Politicians avoid self-criticism over the housing problem

"Pedro Sánchez does not find out about the number of evictions there are daily. He does not find out or does not want to find out. Then he would go to Mrs. Isabel [Díaz] Ayuso, who is the president of the Community of Madrid and I think it is a little too big for him. Mr. Almeida, well all he is doing is destroying Madrid." These are statements by Maricarmen Abascal on September 23, one day before being evicted. After his unfortunate death, those in question have divided the roles: Sánchez raises the flag of the suffering of Maricarmen herself and the rest of the evicted, while Ayuso and Almeida opt for malism and despise that same pain. There seems to be no room for the middle ground: reasonable empathy combined with self-criticism.

The phrase of the day

We will send more soldiers to other countries on the eastern flank, but following the example of the United States we will establish conditions. We also want to make a business profit from it, in the form of defense contracts

Wladyslaw Kosiniak-Kamysz, Deputy Prime Minister and Minister of Defense of Poland