Lexus USA unveils 2027 RX model series, significantly raising entry barrier

2026/09/23 11:33 Text/Reporter Chen Yingjie Picture source/Lexus

Lexus has announced information about the 2027 RX model series in the United States, and the entry barrier has been significantly raised.

Lexus has announced information about the 2027 RX model series in the United States. The overall power system, performance, vehicle platform and safety equipment remain largely unchanged. The most obvious change in appearance is the addition of red brake calipers as an option on some F Sport models. In addition to improving powerful braking force, it also provides dazzling recognition. However, with the 2027 RX, the barrier to entry is significantly higher.

The first is that the 2027 RX will cancel the two entry-level models of RX 350 Standard and RX 350h Standard, and Premium will become the new entry level. The front-wheel drive RX 350 starts at US$55,450 (approximately NT$1.758 million), compared with US$52,775 (approximately NT$1.673 million) in the previous year, an increase of US$2,675 (approximately NT$1.673 million). NT$85,000).

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The four-wheel drive RX 350 increases from US$54,375 (approximately NT$1.724 million) to US$57,050 (approximately NT$1.809 million), which is also an increase of US$2,675 (approximately NT$1.809 million).

The starting price of the RX 350h gasoline-electric model also increased from US$55,075 (approximately NT$1.746 million) to US$57,750 (approximately NT$1.831 million).

If compared with the same Premium model, the actual increase is about $500, while the RX 450h+ plug-in gasoline-electric car only increases by $100. Therefore, the price of the RX 350 and RX 350h has increased significantly because Lexus has canceled the lower-end models, so that consumers must start with the Premium level with higher equipment.

In addition, in-vehicle networking services have also been adjusted. For the RX equipped with a 14-inch touch screen, the trial period for cloud navigation and "Hey Lexus" voice assistant has been shortened from the original 3 years to 3 months; the Remote Connect period has been extended from 3 years to 5 years, and functions such as remote start, door locking and air conditioning control can be performed through the mobile app. The 2027 RX car colors have also been reduced from 10 to 8, and the two car colors of Eminent White Pearl and Copper Crest have been cancelled.

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