Media: Burda is splitting its business into two companies

Dusseldorf. Burda is splitting into two legally independent companies: Burda Media and Burda Equity. The media company announced this on Tuesday. With the media and publishing business on the one hand, and the investment business on the other, “two powerful, focused companies” are to be created, it is said. The legal implementation should be completed by 2028 at the latest.

The owners, patriarch Hubert Burda and his children Jacob and Elisabeth, will remain involved in both companies via a holding company. Burda had already restructured internally last year and separated the two business areas more clearly.

The best-known brands in Burda’s media sector are the magazines “Focus” and “Bunte”. In its investment business, Burda is active with “HolidayCheck”, “Cyberport” and “Xing”, among others.

Elisabeth Varn, currently the media director, and Lydia Rullkötter, the current CFO of the entire group, will take over the management of the media company. Maximilian Preisser, who has been spokesman for the entire board since October, will take over the management of the equity company.

Burda recently tried to slim down, particularly in the investment business. As the Handelsblatt exclusively reported, a partner was initially sought for the employer rating platform “Kununu” last year. However, these plans fell apart after Burda was unable to achieve the desired price. Most recently, Burda was looking for a buyer for the holiday portal “HolidayCheck”, as Handelsblatt also exclusively reported.