Meta launches personal AI agent Muse Zuckerberg: Will take a commission from transactions in the future

Meta CEO Zuckerberg showed off new smart glasses at the Meta Connect conference held at the headquarters in Menlo Park, California on the 23rd.

The AI ​​assistant not only answers questions, but also starts to get things done for the user. Meta CEO Mark Zuckerberg announced in his opening speech at the annual technology conference "Connect 2026" that the personal AI agent Muse will further connect shopping, work and travel services to perform tasks on behalf of users. He also revealed a new business model in a public speech for the first time. Meta is expected to collect a small fee from transactions facilitated by Muse in the future.

In the opening speech of the Meta Connect official live broadcast on the 23rd, Zuckerberg said that the goal of Muse is not to simply chat with users, but to become a personal AI agent that can handle work for people for a long time. It remembers user preferences, selects the right tools, and continues to complete the job across different apps and services. Zuckerberg even said that Muse will become a "personal super intelligence" used by billions of people in the future.

The core of this model is "AI does things for you". Meta has allowed Muse to connect shopping and work services. In the future, it can help find products, compare prices, and plan itineraries, as well as handle work documents and agency tasks. The connected services announced by Meta include Shopify, Walmart, Best Buy, Sephora, Expedia, Instacart, Notion, and GitHub.

AI starts placing orders for you. How does Meta make money?

Zuckerberg revealed in his speech that the Meta plan will allow Muse to provide a large number of free usage quotas and then charge a small fee from transactions. He described that Muse is not just a product that answers questions, but can complete things for users. Therefore, Meta's business model will also extend from simply providing AI services to the transaction itself.

In addition to the mobile interface, Meta also integrates Muse into smart glasses. After the user calls an agent, Muse can take action directly based on the products, posters or lists seen through the camera, eliminating the need to manually enter descriptions into the AI. Muse will also have a dedicated email address that can be used to contact work and external contacts.

Meta said that when Muse involves sensitive operations such as shopping payment and sending letters, the system will ask users for final confirmation; users can also decide which apps can be connected at any time and manage the authorization scope independently. This personal AI service is currently launched in the United States, and Meta is continuing to expand connectivity services and wearable device support.