Midterms 2026: Scott Colom scores with election advertising about expensive meat

Steaks and burgers – Meat products are a staple for most people in Mississippi. Donald Trump had promised falling prices. Instead, food in the USA has become very expensive. A great template for the political opponent.

The price of beef keeps rising. You know, there are so many other protein sources to choose from. Choose a different protein source? Shit, I'd rather pick another senator. Choose a different source of protein? She must have lost her mind. I would rather choose another senator. Choose a different source of protein? What the hell? Better pick another senator.

With such election commercials, Democratic candidate Scott Colom is putting his finger in the wound. The proposal came from Cindy Hyde-Smith, the Republican incumbent: If meat is too expensive for you, you can simply choose another protein source. Colom hits a nerve: he is currently leading by more than 2,000 votes. However, not all ballot papers have been counted yet. In Mississippi, the state with the highest black population in the United States, Colom would be the first black senator since the 1880s. Colom runs a humorous election campaign. His commercials relish examples of high costs in everyday life. Meat prices, stadium visits – everything is far too expensive.

Tariffs are like a sales tax on everything. We need to give the power back to Congress to lower tariffs so people can afford the things they need.

The Democrats celebrated a historic victory in the midterms. They even conquered Republican strongholds like Texas and Kansas. A success in ultra-conservative Mississippi would be the next sensation.