Mobile communications: Xing founder launches ten-euro tariff – new competition for Telekom

Dusseldorf. Xing founder Lars Hinrichs launches the Simsalasim mobile phone tariff. He wants to challenge industry giants such as Telekom and Vodafone. The start of test operations is planned for next week, a company spokesman told Handelsblatt. The service should be available to all end customers “in a few weeks”. The “Bild” newspaper first reported on the market launch.

Hinrichs was on the supervisory board of Deutsche Telekom for more than eleven years. Now he wants to openly challenge the mobile operator. This did not go down well with his former colleagues at Telekom, as the Handelsblatt learned from company circles.

Simsalasim Germany GmbH was entered in the company register in October 2024 (HRB 267351), previously under the name VRB Tafelsgesellschaft GmbH. Hinrichs was initially an investor in the company. In April, around six months after the company was founded, Hinrichs would be voted out of the supervisory board at Deutsche Telekom's general meeting in Bonn. “He had access to our internals and built his business at the same time,” criticized a Telekom manager who did not want to be named.