MOVA and KONDA research: When it comes to smart homes in Türkiye, the first thing that comes to mind is robot vacuum cleaners

According to MOVA and KONDA research, when it comes to smart homes in Türkiye, the first thing that comes to mind is robot vacuum cleaners. The new models introduced at IFA 2026 went on sale in Türkiye.

Smart home technologies and artificial intelligence integration are rapidly transforming the daily habits of households in Turkey. Comprehensive research carried out in urban and metropolitan areas in cooperation with MOVA and KONDA Research; It reveals striking data, from the prevalence of artificial intelligence tools to the time saved by smart devices, from the names given to the devices to consumer expectations. Simultaneously, MOVA is officially launching its new generation top models, V70 Ultra Complete and Z70 Ultra Roller Complete, which it announced at IFA 2026, for sale in Turkey.

Artificial Intelligence and Smart Home Habits: First Choice Robot Vacuum Cleaner

The study, conducted with the participation of 1,454 people through the KONDA Mediated Panel, shows that technology in Turkey is no longer a theoretical area of interest and has directly taken over routine household responsibilities. While 62 percent of the general participant population states that they use at least one artificial intelligence tool, this rate rises to 72 percent among robot vacuum cleaner owners. On the part of the young population and students, the adaptation is almost complete: the rate reaches 88 percent in the 18-29 age group and 94 percent among university students.

Users' expectation from technology is not just operational speed; Delegating repetitive household tasks such as sweeping, dishes, ironing and laundry directly to smart algorithms. In this regard, when asked about the concept of "smart home", 65 percent of the participants first think of robot vacuum cleaners. This rate reaches 74 percent for those who own the device themselves. While televisions rank second with 10 percent, smartphones and refrigerators are further down the list. This table confirms that robot vacuum cleaners have become the main automation step in the center of the home.

Time Saving and Life Comfort Stand Out

One of the most concrete gains revealed by the research stands out with weekly time saving data. While users who use smart technologies in their homes earn an average of 3.3 hours per week, this time increases to 4.6 hours for robot vacuum cleaner owners. As the number of smart equipment in the household increases, the free time obtained also increases:

Households with a single smart device: Saving an average of 2 hours per week

Households with a robot vacuum cleaner: Saving an average of 4.6 hours per week

Households with 5 or more smart devices: Saving an average of 6.7 hours per week

This extra time is spent mostly on rest and sleep. 79 percent of users define these devices as a means of reducing physical fatigue and comfort; 70 percent cite the general order of the house as the reason, and 57 percent cite being able to spare time for their loved ones. The fact that the rate of those who see technology as a "status indicator" remains at only 4 percent shows that the consumer focuses on direct benefits and practical solutions.

The bond between the user and the device also reaches remarkable levels. 67 percent of robot vacuum cleaner owners consider the product an indispensable part of the house, and 42 percent directly name their vacuum cleaner. Among the names given, female names and adjectives indicating affection and cuteness are the most common.

New Generation MOVA Robot Vacuum Cleaners are in the Turkish Market

In this period when the tendency to delegate routine household chores to technology is increasing, MOVA is putting its two flagship robot vacuum cleaner models, which were introduced at the IFA 2026 fair, on the shelves in Turkey. Both models attract attention with their high suction power and obstacle clearance abilities.

MOVA V70 Ultra Complete Technical Specifications

Designed to target difficult corners and furniture bottoms, V70 Ultra Complete promises a top-level cleaning performance in its segment with its 42,000 Pa suction power. The MaxiReachX™ system included in the model allows the mop to extend outwards up to 17 cm and the side brush up to 12 cm, leaving no blind spots. The device, which can overcome thresholds and obstacles up to 9 cm high thanks to its StepMaster™ 2.0 infrastructure, minimizes the need for manual maintenance with its bagless EcoCyclone™ dust chamber and self-cleaning multifunctional station.

MOVA Z70 Ultra Roller Complete Technical Specifications

Concentrating on floor washing and mopping focused solutions, Z70 Ultra Roller Complete combines 36,000 Pa suction power with HydroForce™ Mopping 2.0 architecture. The system provides uninterrupted clean water to the 270 mm wide microfiber roller mop during cleaning, while simultaneously separating the dirty water. AutoShield™ technology that protects carpet surfaces, 9 cm obstacle clearance ability with StepMaster™ 2.0, and artificial intelligence-supported pet and object detection mechanism are among the product's prominent features.

Consumer trends in Turkey clearly reveal that smart home appliances are no longer a luxury, but concrete aids that enable daily time management. New generation devices equipped with high suction power, autonomous care stations and advanced mapping solutions continue to be at the center of this transformation.