
The CEO of Sport e Salute a Marca: "We must measure its value based on the lives it changes. Two million allocated for health and research"
The CEO of Sport and Health Diego Nepi Molineris claims to Marca the vision of sport as a universal right and investment in prevention, citing the economic impact and the regeneration of Bagnoli linked to the America's Cup.
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The CEO of Sport and Health gave an interview to the Spanish newspaper Marca to illustrate the strategic vision of the institution.
"The result we aspire to is to bring sport where it does not exist and transform it from an opportunity for a few into a right for all. We must move from a culture that measures it based on results to a vision that measures its value based on the lives it changes. The real challenge is to redesign the geography of opportunities through sport."
Thus the CEO of Sport and Health, Diego Nepi Molineris, in an interview with the Spanish sports newspaper Marca.
"With the 'Sport is life' initiative, we have allocated two million to promote physical activity, support scientific research and develop prevention, therapy and rehabilitation projects - underlines the manager -. Every euro invested in physical activity generates 2.24 in direct benefits, such as savings on healthcare costs for the adult population. Sport is not a cost, but a strategic investment in prevention and sustainability".
Finally, a thought about the America's Cup, which "should not just leave the memory of a regatta, but a sea of possibilities for Naples and for Italy. The event has accelerated a regeneration process that will restore value to a strategic area like that of Bagnoli, reconnecting it to the sea and creating new opportunities for citizens", he concludes.
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