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BackNetflix increases prices for all subscriptions – Premium now costs 21.99 euros
Netflix increases prices for all subscriptions – Premium now costs 21.99 euros
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Spiegel Netzwelt49 minutes agoBusiness1 min readGermanyView original

Netflix increases prices for all subscriptions – Premium now costs 21.99 euros

netflixprice increasesubscription prices

Quick Look

  • Netflix is ​​increasing the prices for all subscription levels: Premium now costs 21.99 euros, standard without advertising 15.99 euros and standard with advertising 6.99 euros per month.
  • The basic subscription is discontinued.
  • UHD content remains only available in the premium tariff.

AI-generated summary

Why It Matters

Netflix regularly adjusts its prices to finance investments in content and technology. The basic subscription has already been discontinued in some markets.

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Netflix is ​​becoming more expensive – at all price levels. The premium subscription to the streaming service now costs 21.99 instead of 19.99 euros per month, the standard subscription without advertising costs 15.99 instead of 13.99 euros. The entry-level subscription to the US service, the standard subscription with advertising, will also cost two euros more in the future: 6.99 euros instead of 4.99 euros. Netflix is ​​letting its so-called basic subscription expire.

With the new price structure, it will cost film and series fans more than 20 euros per month for the first time to watch Netflix in UHD image quality, as this resolution is still only included in the premium tariff. The other two subscriptions offer content in Full HD.

The premium subscription includes four simultaneous streams on Netflix. Standard users, whether with or without advertising, can watch on a maximum of two devices at the same time.

As »Caschys Blog« notes, the price increase in the main tariffs will also affect customers who receive Netflix on a monthly basis via Telekom. The Telekom website states that the prices for Netflix options without a contract term will increase by two euros from November 1, 2026.

In principle, unless you have booked a contract with a longer term through a third-party provider such as Telekom, Netflix subscriptions can be canceled at any time. You will then have access to the subscription content until the end of the current billing period. You can find more information about this here.

What to Watch

AI outlook — possibilities, not facts

  • Netflix is ​​expected to release churn numbers following the price increase in the first quarter of 2027.

    Likely · Within months

Open Questions

  • What will the expected churn rate be after the price increase?
  • Is Netflix planning further price adjustments in the next 12 months?
  • How do competitors like Disney+ or Amazon Prime Video react to this price increase?

Related Topics

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This article was originally published by Spiegel Netzwelt.

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