NTT Docomo will revise ahamo to 3 tiers of 40GB, 60GB, and 120GB, effective from December 1st

NTT Docomo will revise ahamo from December 1st. There are three tiers: 40GB, 60GB, and 120GB, starting from 3,135 yen (tax included) per month for 40GB.

Regarding price increases, I think it can't be helped given the current situation such as high prices. Other companies have raised prices one after another, and surprisingly, they have not lost customers, so it feels like NTT Docomo has finally gotten the ball rolling. However, in the case of NTT Docomo, it is necessary to take into account that the network quality is inferior to other companies.

This revision in ahamo must have taken a lot of effort, since it was originally a thoroughly "simple" setting. If you simply change the capacity and price, you can clearly see that the price has increased. You can't make the ``added value'' too vague like an unlimited-use plan so that it doesn't look like a price increase. It appears that they managed to get through this by using a different approach than before, using a tiered system.

However, as I asked during the Q&A session, I think the tiered system made it easier to compare with Rakuten Mobile.

If you compare the price steps side by side, NTT Docomo's will clearly appear more expensive. If you think of ``cheap when you don't use it much, and good value when you use it'', you'll naturally want to choose Rakuten Mobile.

In fact, as KDDI roaming is coming to an end, looking at social media, a large number of people complain about Rakuten Mobile's network quality every day.

However, according to distributors, Rakuten Mobile is highly competitive in MNP and is still stealing users from other companies.

It's certainly natural for people who have never used Rakuten Mobile to think, ``If it's cheaper, why not switch?'' However, it is only when you actually use it that you realize the true state of network quality.

Now that ahamo has set the threshold at 40GB, I'm curious to see what other companies are doing.

Since UQ Mobile and Ymobile have been selling 35GB, they may have no choice but to compete with ahamo.

Ahamo's fees will be revised on December 1st.

Since there is still more than two months left, there is no doubt that other companies will respond in some way.