Osong beauty expo draws nearly US$100 mln in export deals
South Korea's beauty expo in Cheongju draws 254 companies and buyers from 37 countries.
Quick Look
The Cosmetics & Beauty Expo Osong Korea 2026 in Cheongju generated $96.95 million in export contracts during its three-day run, drawing 254 companies and buyers from 37 countries.
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Why It Matters
The Cosmetics & Beauty Expo Osong Korea 2026 was held in Cheongju, bringing together domestic and foreign companies and buyers.
SEOUL, Oct. 25 (Yonhap) -- A cosmetics and beauty expo in South Korea's central city of Cheongju attracted export contracts worth nearly US$100 million during its three-day run, the provincial government said Sunday.
The Cosmetics & Beauty Expo Osong Korea 2026 was held from Thursday through Saturday in Osong, a district of Cheongju, about 83 kilometers south of Seoul, attracting more than 17,400 visitors.
The event brought together 254 domestic and foreign cosmetics companies, 200 invited buyers from 37 countries, and 329 buyers who registered on-site.
Export consultations reached $269.82 million, up 14.3 percent from a year earlier, leading to export contracts worth $96.95 million.
More than 300 industry experts and officials attended seminars to discuss emerging technologies, market trends and business opportunities, highlighting the expo's growing role as a global K-beauty business platform.
"Through the expo, we will actively support local companies' overseas expansion and export growth, while making North Chungcheong Province a global K-beauty hub," Gov. Shin Yong-han said.
Open Questions
- Which specific companies secured the largest export contracts?
