Alexander Ovechkin will launch his own OVI beer brand in 2026

World hockey legend Alexander Ovechkin will launch his OVI beer brand in 2026. The production will be carried out by one of the largest Russian brewing companies, Bochkarev Brewery, the company’s press service told Kommersant.

According to the newspaper, the OVI line will include a classic lager with a balanced and refreshing taste, a light lager with a lower strength and also non-alcoholic beer. The cost of one can at retail will be about 100 rubles. After the launch in Russia, the company’s partners plan to promote the beer abroad.

Bochkarev Breweries emphasized that Ovechkin is not just the face of an advertising campaign, he is directly involved in the creation of the product and brand concept.

“I have long wanted to create my own beer - one that I myself would like. I love light varieties with a clean, balanced taste,” said the hockey player.